Power Supply at Trade Shows

When you are trying to cram over one thousand exhibitors into a single room, electricity becomes a scarce commodity. Each exhibitor wants their display to be the biggest and brightest, so this article will aim to provide helpful tips with regards to electricity use and power supply at trade shows.

Is Your Marketing Kitchen Really Cookin'?

In discussions with clients and business associates, and during my work as a tutor with university students, I am often surprised at the lack of understanding of how ubiquitous the marketing function is within an organisation.

If I Had a Dime For Every Time I Got Someones Business Card - Being Persistent is the Name of the Ga

Persistence is a key factor in achieving results. Successful marketing requires that you are persistent in seeing activities through to the finish line. Having a plan in place to follow up with those you've met will allow you to achieve the results you desire.

Modern Sticker Printing Methods

This article covers the popular types of custom sticker printing used today. Screen Printing, Flexography, Letterpress, Offset, Digital.

The Law of Dissatisfaction - How To Motivate Prospects

Dr. Albert Mehrabian, Professor Emeritus of Psychology, UCLA is best known for his 7%-38%-55% Rule that states 55% of communication is attributable to non-verbal behaviors like body language and facial expressions; that 38% of communication is attributable to voice including volume, tone, pitch, cadence, and quality; and only 7% of communication is attributable to the words used.

Finally The Truth That Dare Not Speak Its Name Is Beginning To Emerge!

The industry must adapt to a coming world where consumers enjoy total control and will no longer tolerate tedious commercials that hold them hostage to messages they care nothing about. There are still a lot of people in the business that don't accept what is about to happen. That is myopic. Perhaps it is time for the advertising and TV industries to get contact lenses, because the latest research suggests that trouble lies ahead. However it is what was not said in the article that confirms the impression that most people in the industry(s) still do not understand what the process of communication is all about.

What Customers for my Business Are on MySpace

MySpace has over 300 million registered users and this number if growing by several hundred thousand per day. MySpace has some tools like a friend adder, blog poster, message sender but are these tools any good. What about the tools that these third party developers have created, MySpace Bots?

How About Having Your Own Unique Personalized Business Cards?

Everyone most likely has seen a business card and knows what they look like. Business cards are fairly standard and collectively include common information such as an imprinted advertising message of one's name, business name, logo, type of business or products offered - all on one small piece of thin pasteboards.

I Need You To Need Me

In a world with an infinite number of information options, the successful communicator will always be the one who offers what his audience wants to hear.

One Thing They Never Taught You Whilst Working In An Advertising Agency - Or A Marketing Department

All advertising is a form of learning whereby the advertiser is asking people to change their behaviour after learning the benefits of the products or services on offer. However, we all tend to filter out information, which we do not want to hear. This clearly alters the effectiveness of conventional advertising in quite a dramatic way.

Grow Your Business Online With This Proven Content Marketing Strategy

Growing your business online is part art and part science - here's an easy to understand explanation of the very simple science of content marketing and the elements that make this such a universally powerful strategy.

Whats Really Your Problem

Many people that speak to me seem to have a problem. A business problem that is - not a personal one. And they're speaking to me because they want to do something about it. They want things to be better - more sales, new customers, new markets.

How to Differentiate Your Business

This article is about how to craft key messages that help you stand out from the competition.

Developing A Brochure For Your Daycare Centre

Designing a brochure need not be an expensive affair. This article will share with you ideas on how you can save on copywriting cost by writing the brochure copy yourself.

Ten Strategic Actions For Commercially Marketing New Technology

The development of successful strategic marketing programs to commercially market new technology is a challenge. It requires the incorporation of good strategic thinking and Your Strategic Thinking Business Coach offers ten (10) strategic actions for you to take to develop a successful strategic marketing program for the commercial marketing of your new technology.