Generate Website Traffic With Postcards

Here's a proven way you can generate lots of traffic to your website. It's not new... but it keeps working better and better all the time - and you probably haven't even tried it.

Island Displays and 20' x 20' Booths

Many veteran exhibitors swear by island displays at conventions and trade shows, but these spaces present a number of problems to more inexperienced exhibitors. An island display is surrounded on all sides by aisles, and usually islands are 20' x 20' or 20' x 40' spaces. The challenge for the exhibitor is to fill the space with a display that looks attractive and engaging from all angles.

How Well Do We Know Our Consumers

How well do we know your consumers? Do we ask them the right questions in order for them to give us the right answers? When researching them do you ask your consumers if they blog and where? Do you ask them if they podcast? Do also ask them what they go online for - for information, to purchase, for entertainment and where - which sites?

What Is The Cost Of Consumers Time

New technology is making things faster and faster, but instead of increasing - our available time is constantly decreasing. And this happens to us as marketers, but it also is happening to our consumers - they face the same challenge. Their time is becoming a scarce resource, which they are very careful where they are investing it in.

Differentiation Can Be a Niche Market

So many times I spoke to customers over the counter who travelled miles to our store for the rare part for that rare car that no one else had. Or because they knew from experience that no one else would have the part they started with us first.

How to Set-Up a Trade Show Display for Your Products

When you are setting up a trade show display for your products, it is important to keep in mind that the two primary reasons for participating in trade shows are (1) to increase name recognition for your company and (2) to generate leads.

Tips For Creating A Blog That Pays Your Bills

Only 1% of the people who choose to start a blog, succeed to make money from it. It is also called monetizing your blog.The statistic is really shocking.

Every 1000-Watt Station Can Help - A Strategy for Today's Talk Radio Scene

There's no doubt that talk radio is a great vehicle for authors, because it allows them to give in-depth answers and puts them in direct communication with people who may want to buy their book.

7 Ways to Keep Customers Coming Back to Your Site

Discover how targeted online content, that engages your customers, is a smart way to encourage regular visitors.

Word of Mouth Marketing - How It Can Grow Your Business at a Much Lower Cost than Advertising

People are drowning in a flood of advertising that will cost companies $300 billion or about $1,000 per American in 2007. Savvy marketers have discovered that word of mouth marketing is much more effective and less expensive than advertising. Discover why word of mouth marketing works and how you can tap into its power.

Some Innovative Thoughts On Consumer Loyalty

Are our consumers faster in learning and utilizing all the new features technology has to offer than we are marketers are? Are we reaching our consumers where they really are?

The Key To Business

You probably can't give out the key to the city or even the key to the front office. But you can give out printed keyrings to encourage customers to think of you each and every time they unlock their doors. Some people collect keyrings while others toss them away. Make sure yours stands out before it ends up in the waste basket.

Do You Need A Toll Free Number Service For Your Business?

All you need to know about Toll Free Numbers

Two Part Promotional Product Marketing Strategies

Promotional products and giveaways are a marketing strategy with a long and lustrous lineage with good reason. They work. Giving people a free gift is a great way to make them feel good about your company, service or product. When people feel good about you, they are more likely to buy from you.

Sex and Charisma - How to Write Copy that Uses it to Increase Your Sales

Have you ever bought a product or service simply because you liked the person selling it NOT because it was the best product for your needs? If so you'll know exactly why this kind of promotion is a salespersons dream.