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Marketing
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Love Thy Customer
Providing first-class customer service is the most important thing your business can do. Customers demand more from less and they don't even tell you. It's never been more important to learn this if you want to achieve targets, fend off competitors and nurture a more successful business.
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Graphic Designers: How to Waste Money on Direct Mail and Tick Off Your Clients
Communicating with your past design clients is essential if you want continued business and referrals. The challenge is that most designers and business people in general haven't the slightest idea how to do this effectively.
Instead, they send out spam-like, meaningless information that makes their clients feel unappreciated and lousy. If you are building your business off of satisfied clients and referral business, you'll want to take a quick look at this article and see a real life situation on how NOT to market to your clients.
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Market Timing As An Art Form
Market timing is key to a successfull product launch and the overall longevity of a products life cycle. Poor timing can kill the best product never sold.
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The Rising Blizzard Of Meaningless Information!
To put it simply, the advertising business is crushing itself under the weight of its own messaging, squeezing the effectiveness out of its product as consumers become more and more unaffected to the commercialization of their surroundings.
And now they are becoming excited with mobile marketing, where perhaps the greatest risk lies for a new avalanche of commercial content. It is seen as one of the advertising businesses' great growth areas. It has not taken off yet because the jury is still out on just how receptive consumers are to commercial messaging on their telephones. If companies start swamping people with messages, people will be turned off!
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Retail Marketing - Preparing For The Future
Understanding the current and expected changes to economic conditions is critical to business decision-making. You need to constantly review material to assist your business in making an educated assessment of economic conditions impacting on your market, and the retailing sector in general.
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A Clear Business Card Design I
When designing a business card, it's essential that it's clear, concise and right to the point.
Of the factors that make an effective business card, the least exciting one-clarity. However, it's also the most fundamental of the factors.
To see why, imagine this case. An architecture firm designs a business card for their services, and does a good job of making cards ...
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A Clear Business Card Design II
Secondly, make sure that you not only include your contact information, but that you prioritize the information that you'll be able to make the best use of. For example, if your email account is set up to automatically process inquiries from clients or potential service providers who can be of help to your business, don't place your phone number above your email account on your business card. In fact, if you don't particularly ....
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Business Card Communication I
The way you communicate yourself, your contact information and your market are vital in your business card.
Clarity is vital to an effective business card. But clarity, although necessary, is not sufficient to really set your card apart from the rest. If clarity were the only consideration, then the most effective business card imaginable would be a white rectangle that contains your name, your business, and your contact information, and nothing else. If you were handed a business card like this in the real world, you'd more likely than not throw it out without even a second look. That card contains everything a potential client would need to contact you, yes--but why would they? What incentive have you given them?
This brings us to the point of designing an effective business card: designing for communication. If your goal is to bring in ....
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Web Business - Business Card Integration Part I
This article will help you visualize how you can integrate your business card with your web based business.
The key to any good website is its front page--just as your website is an entry point to your business, your front page is an entry point to your website. A good front page accomplishes three tasks:
• It invites viewers to learn more about the business.
• It's easy to use.
• It creates a positive visual impression.
This means, above all, that your front page needs to walk a line between complexity and simplicity. A front page that includes a ton of clippings about your business, photos, flashy menus, and busy graphics will bewilder users rather than entice them, while a front page that contains nothing but a list of blue-underlined links to various sections of content may be easy to use, but won't tell viewers anything at all.
The ideal solution here--especially for anyone who uses business cards as a central pillar of their promotional strategy--is to use ....
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Are You Tuned to WIFFM?
When a prospective client is talking to you, reading your newsletter, scanning your website, you can be sure that he has Radio Station WIIFM running through his head.
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