Market Yourself Into Direct Marketing Jobs

When it's job hunting time, too many candidates for direct marketing jobs forget everything they've learned about selling a product and think in terms of getting a job. Here's a step-by-step guide to marketing yourself right into the direct marketing jobs in which you’re most interested.

Direct Mail - The Deadly Sin Of Not Testing

PRimer on testing response from direct mail packs.

Santa Claus' Business Is Slipping; Text Messages Would Help

Santa Claus is a great businessman, but lately his business has been slipping. Text messaging would be a great way for St. Nick to revitalize his business.

Real Estate Postcard Q&A - Postcard Frequency

This following question came from a postcard marketing Q&A survey I sent to over 3,000 real estate agents. From hundreds of responses, I compiled a list of most-frequently-asked questions. This is one of those questions.

Sweepstakes Making B2B Marketers Winners

Software marketers tend to stay away from sweepstakes. There is a good reason for this. But because the use of sweepstakes is a powerful tactic to convert prospects into customers, I tracked down which sweepstakes B2B marketers are using to make their jobs easier. I also reveal why sweepstakes are such a powerful tactic, and why you need to consider them.

Medical Business Mailing List

According to a research every year hospitals and related institutions spend billions of dollars on equipment, supplies, and services. In fact US alone has spent $1.7 billions on total health care in 2003, and topped 15% of the GDP for the first time. About one third of this, which was some $516 billion, was spent directly on hospital care, and another $20 billion on major equipment. Thus a mail list can always help to target the general and special products, to lucrative-specific and niche market.

Personalization Boosts Direct Mail Response Rates (and Sales) with Letters, Postcards - Self-Mailers

Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want?

Personalized Sales: Should Clients be Called by Their First Names?

Personalized sales-emails, e-newsletters, card inserts addressed to you-are a popular marketing strategy. Many retailers have opted for the warm, fuzzy approach and trained staff to address customers by their first names. But this approach makes some customers uncomfortable. Read what marketing experts are saying about using first names.

MLM Training - Who Needs It?

Proper MLM training, not just hype, is critical for your success. Most network marketers jump in without the proper training; make sure you do what the successful do- get trained!

Real Estate Postcards: How Do I Drive Web Traffic?

Before we talk about using postcards to drive traffic to your website, we have to address the lead-generation factor. It's critical that you have some form of lead capture on your website. Without lead generation, you have no way to capitalize on your website traffic and connect with visitors.

Real Estate Postcards: Best Strategy for a Buyer's Market

What types of postcards work best in a buyer's market? That depends on who you're trying to reach. If you're marketing to sellers, you'll have a much easier go of it. That's because in a buyer's market, the seller needs the most help.

Real Estate Postcards: Should I Outsource

A postcard marketing company can make your life easier. I know this for a fact, because I've worked for two of them. But you shouldn't let a vendor run every aspect of your postcard marketing program.

Sex & Money! The Essential Guide to a Good Nights Sleep for Independent Professionals

When You're an Independent Professional operating in the fields of human potential and personal development, the subject of actually earning a decent living from helping people can leave a bitter taste in the mouth. Here's a simple analogy that helps me to a clear conscience every single time.

Is Click Ad Equalizer The Right Solution For You

Does Click Ad Equalizer provide you with the keyword marketing support that you need for your marketing campaigns? Do the click Ad Equalizer benefits meet your needs? Is ease of use satisfactory?

Use Pain Instead of Credentials in Direct Mail Marketing Lead Generation

How do you persuade prospective clients to call you or visit your website or meet with you when you don’t have decades of experience, a high profile in the community, testimonials from hundreds of satisfied clients, dozens of inches of free publicity in the press, and all the other credentials that your established competitors have?