Real Estate Farming Postcards - How to Bring the Value

In real estate, farming postcards have become a core part of the agent's marketing program. Agents use postcards to announce their listings, build their brand and attract new clients. But why is it that some agents enjoy such success while others fail?

Lead Generation And The Free Report: What Should It Really Contain?

How to generate leads, then turn those leads into paying customers with free information that you give away.

Why Look at Direct Marketing Jobs?

A look at the reasons why direct marketing is one of the fastest growing segment in the marketing world and why a job in direct marketing is becoming increasingly sought after.

Give Yourself an Edge over the Competition

Make a plan and stick to it is something we have all heard over the years of doing direct marketing. But here are some things you can do to edge out the competition.

Sometimes I like To Be Teased

Producing an outer envelope without a teaser is a technique that has proven to lift open rates and, in turn, response rates. Receiving a mail piece from a trusted company (especially from a financial partner like your bank or mortgage company) requires no additional messaging to get you to open it. The curiosity and worry that it is an important document is enough of an incentive to break out the letter opener. But sometimes I like to be teased! Frequently, companies assume too much when sending out direct mail. No matter what type of company you are, if you don't play your cards right, you run the risk of watching your direct mail program go down the toilet or worse, your brand damaged in the eyes of your most profitable customers.

Go Fishing In Your Network Marketing Business

Successful network marketing requires many things but one of the most important of all is to get started.A lot of people put off prospecting and making contact calls because of FEAR.

The Secrets Of MLM They Dont Want You To Ever Know

There are a few vitally important things to consider before plunging head on into any MLM or networking business.I have a criteria that should be used as a guide to all aspects of viability.

Stamp Yourself and Go By Mail

To get your mail piece noticed, start by working backwards. Take a stack of mail from your home to work tomorrow. Place it square in the middle of your oversized conference table. Sit and stare at that pile of mail for awhile. What could you do to get your envelope noticed among all the others?

8 Direct Mail Secrets for a Higher Response Rate

To be successful with direct mail sales letters, there are several strategies you can use to increase response rates.

How to Create a Superior Marketing Database

Equip your business or operation with a dedicated marketing database that enables you to communicate intelligently with customers and prospects. Examine successful methods for creating and managing your marketing data on an ongoing basis.

Santa Claus' Business Is Slipping; Text Messages Would Help

Santa Claus is a great businessman, but lately his business has been slipping. Text messaging would be a great way for St. Nick to revitalize his business.

Real Estate Postcard Q&A - Postcard Frequency

This following question came from a postcard marketing Q&A survey I sent to over 3,000 real estate agents. From hundreds of responses, I compiled a list of most-frequently-asked questions. This is one of those questions.

An Introduction to Direct Mail Marketing

Direct mail marketing is now being used by many large retailers like Macy’s or Wal-Mart in order to reach their customers. These businesses often send out sales flyers that highlight what will be on sale in their store that week. Retailers also send them out if they have special sales.

14 Unique and Inexpensive Ways to Market and Advertise Your Business

If you're strapped for cash and need more customers, here are some ways to inexpensively market your business. Incorporate 4-5 of the marketing tips listed below and your business is bound to grow. Read on and learn how to market and grow your business.

Personalization Boosts Direct Mail Response Rates (and Sales) with Letters, Postcards - Self-Mailers

Seven in ten consumers want you to personalize the direct mail you send them. Are you giving them what they want?