In Direct Mail Donation Request Letters, Ask, Ask, Ask

Each appeal letter you write should ask for a gift more than once, for a number of reasons.

Navigating the Radio Advertising Landscape for Maximum Performance

Like all mediums, radio has various structural characteristics that make certain times of the year more or less favorable for advertising performance. Knowledge about these aspects of radio advertising is of tremendous value in maximizing campaign profitability and achieving long term success.

When Scare Tactics Work (And When They Don't) in Direct Marketing

Using fear to motivate action is a proven and effective technique in direct marketing. But when used inappropriately, it can not only suppress response, it can damage your brand.

Direct Mailing For Effective Marketing

Direct mailing is very popular among insurance professionals to get easy and fast recognition. It leads them directly into the local market, creating leads, which generates maximum revenues for them.

Current TV Infomercials

If you stay up late enough, you might get the opportunity to watch what seems to be a regular TV show. It looks like any other show, looks professionally produced, and it may even feature an actor or celebrity you recognize. Be warned. These are not TV shows. These are actually infomercials, the modern-day TV commercials.

Why Look at Direct Marketing Jobs?

A look at the reasons why direct marketing is one of the fastest growing segment in the marketing world and why a job in direct marketing is becoming increasingly sought after.

Hostess Coaching - Your Roadway to Successful Home Shows

If you are interested in maximizing your income potential in your direct sales business, you will want to learn more about the importance of hostess coaching. Learn how you can give your home based business a financial face-lift once you begin to take the reigns of your businesses future through optimizing home party attendance and sales potenial.

You Really DO Know People

Aren't you surprised at the number of people you really do know? Now, what's your excuse? Why are you still reading this? Why aren't you on the phone or in your car delivering catalogs?

Use Direct Mail To Build Your Business

How do you overcome the problem of having your direct mails labeled junk mail and trashed directly by receivers? Most servers now provide the facility of reporting the mailer as junk or spam and thus the received mail is deleted directly without bothering the receiver.

A Special AGEL Message from MLM Legends Ann & David Feinstein

In an extraordinary unconventional move in the MLM industry, AGEL continues to break industry records and has launched in 38 countries with the recent addition of 20+ European nations. There is a real window of opportunity here NOW, to get ahead in the race, before most people even know there is one.

Go Fishing In Your Network Marketing Business

Successful network marketing requires many things but one of the most important of all is to get started.A lot of people put off prospecting and making contact calls because of FEAR.

Direct Mail - Don't Forget The Envelope

Good reasons why you should plan your envelope with the same care as the design and copy.

8 Direct Mail Secrets for a Higher Response Rate

To be successful with direct mail sales letters, there are several strategies you can use to increase response rates.

Real Estate Postcard Q&A - Most Effective Postcard Strategy

This following question came from a Q&A survey I sent to more than 3,000 real estate agents. The survey pertained to real estate postcard marketing. From hundreds of responses, I compiled a list of the most commonly asked questions. This is one of those questions.

Wouldn't It Be Great If You Never Had To Prospect Again

How to create a system to produce an endless stream of appointments that will quarantee your Success... A guide from a successful practitioner in the Insurance sales field, on how to prospect and gain all the appointments you need with small to medium sized businesses.