How To Successfully Do Direct Mail Marketing

Here is the correct method to run a direct mail campaign.

Direct Marketing Defined - Metcalf's Law

Do You Understand Metcalf's Law?

Postcards Versus Catalogues

Top-secret information for success with your catalogues

Actions During and After the Overseas Trade Show

Some tips on how to participate profitably in an overseas trade show.

Premiums in Request Letters Asking for Donations: Examples, Samples of Pros and Cons

Q. What is a premium? A. In direct mail fundraising letters, a premium is an item offered to a donor, usually at no charge, to encourage the donor to make a donation.

Can You Afford Not To Advertise?

The importance of direct advertising. The cost per contact formula. How much is a customer worth to you?

How to Create a 66% Chance to Increase Your Direct Mail Response Rate?

Testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.

Direct Mail 02: The Stationary

The first article in this series focused on Direct Mail and Mail Order with emphasis on classified and print ads and on mailing lists. This segment considers the value of the stationary that you use to sell your message to potential customer.

Supervisory Excellence: The Way I See It

Supervisors' roles in today's business.

On-site Mobile Detailing Strategies for Office Complexes

You know one of the greatest things that a mobile auto detailing business can do is to hook up with a large property management company, which leases out office buildings and office complexes. Why you ask?

Consumer Mailings

One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list. This is one of the best ways to maintain return customers.

Model for Lasting Greatness

To succeed in Direct Marketing, there are factors that are critical to success that should and must be learned, developed, and practiced.

Business Mailing Lists

A business mailing list is a collection of names and addresses used by a business organization or marketer to send promotional material to a targeted group of recipients. A targeted mailing list is a more cost-effective advertising strategy than the other tools of the trade. Directly contacting a specific group of people can help an advertiser skip the cost of sending the ad randomly to many people who might just ignore it.

Direct Marketing for Aircraft Washing Companies

If you are in an aviation service business at an airport which is not as busy as some of the busiest airports then you need to be extremely aggressive with your marketing to ensure that your business has new clients and is successful. Just having a certain number of clients is not a smart idea because aircraft owners change overtime and the attrition rate of customers is about 20 percent per year.

Direct Marketing for a New Insurance Agency

Anyone who has been in the insurance industry for a long period of time will tell you that most of their business comes from word-of-mouth advertising. This is generally true and you can tell by the minimal amount of advertising that they do in the marketplace.