Real Estate Marketing for Agents: Offer Information to Get a Response

Real estate agents often forget about the most valuable asset they have -- information. But by leveraging that information and building it into your client communications, you can strengthen your real estate marketing program and increase your response rates.

How to Evaluate MLM Products and Services

Learn how to do market evaluations of what your prospective MLM is selling. Focus your time and efforts on products and services that attract retail customers.

How to Generate 27 Qualified Subprime Mortgage Leads Per Day

Discover how to generate 27 qualified subprime mortgage leads per day.

Paper Direct Mail Is Alive And Thriving

In this emerging era of Internet use, paper direct mail remains relevant and happily coexists with traditional websites and blogs - neither is an either or decision. All have an important use in sales and marketing, and paper direct mail remains relevant... it still works.

PS - Keeping your Printing Costs Low

If you have a low budget for your printing project, whether it is a business card printing services or postcard printing services, there are better alternatives that you can do in order to keep your ...

Marketing - Do You Make this Direct Mail Mistake?

What is the key to direct mail success? Learn why it's essential to make an offer in your mailings.

Direct Mail Postcards: 7 Ways to Grab Attention With Your Headline

Numbered headlines are a proven way to increase the performance of your direct mail postcards. But how do you use them the right way? Read on to find out.

Donor Newsletters Boost Direct Mail Donations Without Asking For Donations

I have a client whose direct mail fundraising program is in trouble. I think you can profit from his predicament. I know he is going to.

In Direct Mail Marketing Copywriting, Specifics Outsell Generalities

Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”

Lapsed Donor Reactivation And Recovery: Continue Writing Those Direct Mail Donation Letters.

When is the best time to stop sending direct mail donation appeal letters to your lapsed donors?

Postcards Versus Catalogues

Top-secret information for success with your catalogues

Actions During and After the Overseas Trade Show

Some tips on how to participate profitably in an overseas trade show.

How To Punch Up Your Salesletter For Greater Response

Recently a famous internet marketer revealed the secret behind how he got a massive response to the launch of his product. This marketer made his fame when in a single day in August 2004, he generated one million dollars on the sales of his product. Here's the secret...

Fundraiser Donations - How Much You Should Ask For?

What is your per-piece cost and response rate?

How to Create a 66% Chance to Increase Your Direct Mail Response Rate?

Testing the three different versions of your sales copy on three 10% samples would mean a 66% chance of increasing your response rate over the no-test case.