Direct Mail: Lifting Response With Lift Notes

Imagine you're holding a tiny slip of paper in your hand. It's about the size of a check, and it has the power to lift response to your sales letter by as much as 50%.

More Direct Mail For Less Time and Money

However, there are steps mailers can take to get even more value for their direct marketing dollar.

Direct Mail Marketing and the Golden Glimpse: How to Get Your Offer Noticed

Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.

Why Envelopes Outpull Self-Mailers in B2B Direct Mail Lead Generation.

In business-to-business direct mail lead generation, letters invariably outpull self-mailers, including postcards. Your sales message belongs in an envelope for a number of good reasons.

Targeting Inactive Customers With Postcards

Tips for getting a higher response rate and motivating inactive customers using direct mail, specifically postcards.

How to Generate 27 Qualified Subprime Mortgage Leads Per Day

Discover how to generate 27 qualified subprime mortgage leads per day.

Targeting the Affluent Consumer

Affluence is an interesting word. To some it means having the discretionary income to take a year-long global vacation. To others the implication of affluence or luxury may be less ambitious. But to marketers, affluence has been the Holy Grail, representing consumers with money to burn.

Attract More Qualified Leads: 5 Ways to Get More and Better Prospects

It's not enough to lift response rates -- for meaningful business results, you need to attact stronger, more qualified leads to your business. Here's how. From the author of Writing Copy for Dummies.

IT Marketing: Postcard Case Study

IT marketing is well-served by mailing targeted postcards. Don’t expect a huge return on your investment by just sending out a few hundred cards for your IT marketing.

IT Marketing: Direct Mail Tips

IT marketing can include direct marketing materials. To get a good response, address the readers’ problems and needs instead of yours in your IT marketing.

Marketing - Do You Make this Direct Mail Mistake?

What is the key to direct mail success? Learn why it's essential to make an offer in your mailings.

Improve Your Direct Mail Success Rate With Our 6 Top Tips

A mailing list of valued customers is probably one of the most valuable assets your business could own. But how do you start to build a list of loyal customers for your business? One of the most effective ways of building your customer list is to use direct mail. But running a successful direct mail campaign is not as simple as purchasing any mailing list, writing a mail shot, and sending it. To be successful, your mailing campaign needs careful planning. These are our six tips to planning a successful direct mail marketing campaign.

In Direct Mail Marketing Copywriting, Specifics Outsell Generalities

Lilly Tomlin, the American comic, once said: “When I was growing up, I wanted to be a somebody. Now I realize I should have been more specific.”

Waste Not, Want Not - Tough Talk About Direct Mail

Those of us in advertising and marketing collectively have the power to move entire markets. And with all power comes responsibility. One area that needs our industry scrutiny is the overuse of direct mail and the resulting waste of precious natural resources.

Direct Mail Reply Devices Must Tell Sales Letter Buyers How To Respond

My brother-in-law says you should be thankful for truckers because everything you buy was handled at some point by a trucker. LoWayne is a trucker, so he’s biased. But I think he’s right anyway.