10 Steps to Success in Direct Marketing

If you're looking for a lucrative homebased business, direct marketing may be just what you've been looking for -- offering you the possibilities of making your dreams come true.

Secrets of Marketing with Postcards

Postcards are an overlooked, low cost and rarely used marketing tool for the small to medium business.

Catalog Tips For Business-To-Business Direct Mail Marketers

Can your business sell its products to other businesses using a mail-order catalog? Probably. And make a profit? Maybe, as long as you follow some proven guidelines. Here are a few of them

How To Survive Your Moment of Truth: 3 Effective Ways To Open a Sales Letter

Without an effective opening your sales letter will be headed for the 'round file' in a matter of seconds. But craft a good opening - one that captures your prospect's attention and makes them want to read more - and you'll not only survive your moment of truth - you and your sales letter will thrive. This article shows you how to do just that. Includes numerous tips and examples.

Direct Mail Advertising: How I Made $47,325 in 30 Days by Mailing 2,200 Letters

Uncover 3 direct mail advertising tips that enabled me to generate over $47,000 in sales commissions in less than 30 days!

Attention Blood Centers! Save More Lives With These 10 Steps!!

When it comes to recruitment of blood donors, telemarketing becomes a matter of life and death. Six years of success in blood donor recruiting has made Incept Corporation an industry leader. Following this 10-step guide will assist blood centers to achieve greater success in attracting new prospects, increasing participation of active donors and reactivating lapsed donors.

Direct Selling: Work at Leisure

Direct selling is a unique marketing strategy. Though it is not new to India, it has not been able to achieve the status of retail marketing. But now it is slowly catching up and becoming popular. The credit of popularizing this concept in India goes to Amway. Their marketing concept involving direct selling and multi-level marketing have helped in opening up new avenues of employment and revenue generation in India. William S. Pinckney, MD & CEO of Amway India Enterprises, traced the growth of Amway and the benefits and potential of Direct Selling in India in a talk with Himanshu Kumar Singh of Amity EduMedia. Go for details to view the excerpts:

How To Use Free Report Give Aways To Attract New Business!

Do you know what the right way to have approached this situation would have been?

Nine No-no's of a Direct Mail Letter

It began as another meeting with a potential client. She started writing eight years ago for the company and today holds three administrative positions as well as being the chief copywriter and editor. I displayed some writing samples and she loved them. Then I got a chance to look at a direct mail...

Postcard Printing Services - How to Choose

Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That’s where postcard printing services come into the picture.

What You Must Avoid Doing, If You Want To Keep Your Prospect Glued To Your Sales Copy

Yesterday while doing a sales copy review -- a problem kept coming up repeatedly, and it's one I see very often. The problem is...

Basic Principles For Direct Mailing Lists

There are three key elements to every direct marketing campaign: the list, the offer, and the creative. Experts seem to agree that the single most important element is the list. In fact, many direct marketing professionals claim that the relative ratio of importance is: 70% list, 20% offer, and 10% creative. It is ironic, because this is also the element that is least well understood by small business owners and most often over-looked. Before you start it is important to understand the intent of your campaign and develop a direct mail marketing campaign. Two common goals for small businesses are to either (a) convince existing customers to buy more (loyalty programs), or (b) convince new customers to purchase for the first time (sales prospecting).

Sales Letter - How to Write A #1 Sales Letter

A hot sales letter can pull a 17% conversion rate or better. What separates a good sales letter from a bad one?

How to Evaluate MLM Products and Services

Learn how to do market evaluations of what your prospective MLM is selling. Focus your time and efforts on products and services that attract retail customers.

Direct Mail Marketing and Wine Labels - What's Your Big Idea?

Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies follow the Rodney Strong model (remarkable product or service first; marketing second)?