Send Donation Thank-You Letters, Cards and Notes Quickly

The most important thing about your donation thank-you letters is not what you say or how you say it but how quickly you say it.

How To Write A Smooth Flowing Sales Letter That Produces Profitable Results

How well do the thoughts and ideas in your sales letter flow? Does one sales point smoothly and effectively transition to the next? Get the handle on how to do this and you’ll start getting better results. And you can start with this article that’s loaded with tips and pointers on how to write a smooth flowing sales letter that produces profitable results.

Real Estate Postcards are an Effective Marketing Tool for Realtors

Find out why successful real estate agents use postcards to build their business.

How To Craft Stronger, More Compelling Offers That Will Boost Response Rates

How's your direct mail program working? Not quite satisfied with your response rates? Want to kick things up a notch or two or three? It may be as simple as improving your offer -- which, after all, can account for up to 60% of your success. This article gives you proven pointers for more profitable offers. Check it out now and boost your response rates later.

Unlocking Sales Among Untapped Prospects, Engineering Marketing/Sales Processes for Maximum Results

Most companies, including those with sterling marketing reputations, operate without a comprehensive view of their market. These companies often market and sell to approximately one third of their available potential. If you are in this situation, and it is likely you are, this limited view is resulting in a number of undesirable consequences. First, you are over-communicating to the one third of the market that you are seeing, wasting marketing effort and funds. Second, you are effectively giving up two thirds of your opportunity, and a major chunk of revenue, to the competition without a fight. Winning marketing sales operations can overcome these issues by engineering their processes to ensure better market visibility. Then, they make this improved visibility pay off by aggressively targeting viable new prospects, instead of overworking tired, old ones. Massini Group has measured the results of Engineered Processes among our clients. Quantitative outcomes include: • 40% or more increase in quarter-over-quarter sales in a down market. • 36-fold increase in net new opportunities produced. • 600% improvements in ROI by tapping into unrealized market opportunities.

Catalog Tips For Business-To-Business Direct Mail Marketers

Can your business sell its products to other businesses using a mail-order catalog? Probably. And make a profit? Maybe, as long as you follow some proven guidelines. Here are a few of them

Sales Letter Writing: Boost Your B2B Readability

Who do some sales letters put a smile on your face while others put a yawn in your throat? Why are some sales letters harder to read than others?

Why You Should Use Direct Mail

With the explosion of the internet and the high cost of postage many businesses have opted not use direct mail. Online marketing is very powerful but if you don't market off-line you are missing a wealth of opportunities. Direct mail is still on of the best ways to reach your target audience.

Postcard Marketing Tips: Boost Response Rates with a Stronger Message

Postcards can be an effective and affordable part of your marketing program. So don't let a lack of writing experience stop you from using them. This article will give you the knowledge and confidence you need to write effective messages for your marketing postcards.

Postcard Marketing Ideas for Landscaping Companies

Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes postcard marketing the perfect promotional tool for landscaping companies.

Attention Blood Centers! Save More Lives With These 10 Steps!!

When it comes to recruitment of blood donors, telemarketing becomes a matter of life and death. Six years of success in blood donor recruiting has made Incept Corporation an industry leader. Following this 10-step guide will assist blood centers to achieve greater success in attracting new prospects, increasing participation of active donors and reactivating lapsed donors.

Postcard Marketing Tips for Real Estate Agents

This article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods...

Nine No-no's of a Direct Mail Letter

It began as another meeting with a potential client. She started writing eight years ago for the company and today holds three administrative positions as well as being the chief copywriter and editor. I displayed some writing samples and she loved them. Then I got a chance to look at a direct mail...

More Direct Mail For Less Time and Money

However, there are steps mailers can take to get even more value for their direct marketing dollar.

In A Wired World, Why Are You Using Your Father's Direct Mail Campaign?

The mandate for businesses in today's volatile economy is to do more with less: cut costs, save time, trim waste. And while small businesses can't afford to keep doing things the way they've always done them, most companies continue to rely on the same outdated, expensive and inefficient marketing tools they used when carbon paper and typewriters were the heights of office technology.