Use A Press Release To Explode Your Business Presence

Use press releases to get your online or offline business known from the free publicity that it will bring to your business.

More Public Relations Advice from the PR Doctor

The reputation of a company or organization is an intangible asset, but it is an extremely important and valuable asset. Some people believe and have written that a good reputation is an organization's most priceless asset. Unfortunately businesses face inevitable crisis situations with the potential to seriously damage a good reputation.

Cover Letters Can Give Life to a Resume

A resume is the single-most important document a job seeker can have. It's the key professional passport that's required for entry into a new position and sometimes a new career.However, resumes by themselves are lifeless without the accompaniment of a well-crafted cover letter. An apt term, cover letter, because it's designed to do more than physically cover the resume in mailed form; it's to cover those aspects of a job seeker's background that the resume will detail. The cover letter is most effective when it introduces the job seeker to the reader. Like a sort of written handshake, the cover letter introduces the person, his credentials and desired direction for the future.

Hiring A PR Agency - A Headhunter's View

Since so much has been written about how to go about finding a PR agency, I thought it timely to examine the process from my perspective - a consultant who is also a PR headhunter. Throughout the U.S. there are thousands of PR firms of all sizes who claim to specialize in dozens of different specialty categories. As the person designated within your company to identify and hire a PR firm, where do you start? What do you look for? How much should you pay? What characteristics of the PR firm differentiates it from others - and are those differences important to your company? What size firm should you hire? What about account conflicts? Is the firm's location important? Who's going to work on your business? What about performance and results? What should you reasonably expect and how do you measure success?

PR, Viral Marketing And The Dangers of Spin

Public Relations and Viral Marketing are essential business tools. Spin will come back to haunt you, be warned.

How To Use Press Releases To Get Traffic And Build Links To Your Website

This article covers one of the most chronically underused methods for driving traffic to a website - the press release. Learn how you can use these powerful tools not only to drive massive traffic to a website quickly, but how these can be used to improve your long term search engine rankings.

Double the Power of Your PR on the Internet

It doesn't matter whether you hire a PR company to get exposure, or write your own press releases and submit them, there's a way you can generate much more PR exposure, with little effort.

Business Success Through Second Life

Learn how to use Second Life to raise the profile of your business.

Publicity Stunts - How to Turn Crazy Ideas Into Marketing Gold

Publicity stunts are an excellent way to break through commercial clutter and capture the attention of the media and potential customers. But, a poorly planned or executed publicity stunt can do much more to harm than help a business. This article teaches you how to carry out a publicity stunt that will help grow your business.

Nonprofit PR Partnerships - Do your Nonprofit and Fundraising PR with Other People's Money

Are you a not-for-profit looking for ways to reach out to the community with your message? Consider teaming up with a local business in a co-op marketing partnership. As you know, one term used for PR partnerships between businesses and not-for-profits is cause-related marketing. Businesses benefit by associating their brands with the respected names of well-established social service or arts organizations. The not-for-profits benefit by gaining new ways to publicize their mission and recruit board members and volunteers.

Winning With The Media

Media relations is an area that gets a significant amount of attention. For many, it remains a mystery as to how a story gets into a publication. Media relations is the art of building relationships of trust and mutual interest with reporters. It's a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don't work for you (or me) - they work for their editors, readers, and viewers.

Free Publicity - 5 Easy Ways to Promote Your Business

Learn how to use free strategies to promote you and your business.

Business Success Using You Tube

Find out how you can make money for your business through free promotion on You Tube.

Three Simple Rules for Media Relations

In the disaster field office there are three simple yet absolute rules to managing media relations. Businesses, celebrities, and even hospitals have created for themselves foibles and catastrophes due to a basic lack in the ability to manage media relations and the press. These problems stem from the fact that most failed to understand that the press serves the same people that they serve. Whether you are a corporation, a small business, a healthcare facility, or a movie star the press speaks at one time en masse to your public. If you remember this simple fact it is then no great intellectual stretch to understand that by partnering with the press and the media you can communicate vital information to your entire market simultaneously.

Easy Publicity For Your Business

In the old days, press releases were published in newspapers. Space limitations meant that only a limited amount of information could appear so journalists could pick and choose what to accept. But with the rise of internet sites where you can submit press releases yourself, it’s become much easier to spread the word about your business.