Public Relations for Genetically Modified Bananas Considered

Genetically Modified Agricultural Products could inevitably feed the World and increase production 10-fold even as water supplies in many regions of the World become more scarce due to slight increases in global temperatures or normal cycle climate changes. Lets not get into the debate of Global Warming, chances are we would not agree.

Top 5 Reasons Why You Need a Publicist

You have something that you are certain that the rest of the public needs to know about and there is no better way to spread the word about you or your product than with public relations. There are five major reasons why you should hire a publicist.

Take the Temperature Before You Launch Your PR Campaign: Are You Sizzlin' or Fizzlin'?

This article is one of a series that will show you how to tell your own winning story without breaking the bank. Step-by-step, month by month, you’ll learn how to prepare your news, share your news and/or expertise, and earn the headlines you need to spread your story far and wide. Plus, you’ll learn about plenty of useful and often free resources to help you get the mission accomplished. When you get into action, your brand, reputation, and business will grow. You’ll soon learn that good publicity can last forever, and you’ll wonder why you didn’t begin sooner.

Top Ten Media Relations Tactics that Deliver Big Bang for the Effort with Very Few Bucks

It's time to determine your top three, high-return lead generation methods and evaluate how consistently you apply them. So often, we make single attempts at any variety of marketing or public relations tactics, only to abandon them before giving them the benefit of consistent application. Let the New Year be the year you apply focus, discipline, and consistency to the top three high-return lead generation methods in your business-building toolbox so you can reap the greatest rewards. To that end, here are nine powerful media relations tactics for growing businesses serious about generating quality leads.

Press Release Templates

Learn how easy it is to setup a press release template. See here a template of a sample press release template. You can use it as an outline in your writing for press releases.

Breaking Into Blogs: The New Channel You Can't Ignore

New social media such as blogs, discussion boards and podcasts have dramatically changed the way your customers communicate. Make sure that your public relations and marketing programs take advantage of these new media outlets to help you reach new customers.

News You Can Use - Winning More New Business From Media Coverage

For many people, sending out a press release and seeing the article in print, or hearing your company mentioned on the radio, is the end in itself – but in my opinion, that's just the start. A timely story about your company can gain good coverage in trade, local and even national media if everything goes according to plan. Failing that, regular coverage in local and trade publications is certainly achievable – if you keep finding stories that are relevant and of interest.

7 Tips in Dealing with the Media, To Create Your Own PR Campaign

Some people wonder if they can afford public relations. I wonder how they can live without it. Working with a media resource outlet has boosted my expertise and subsequently my business opportunities in the marketplace by getting interviews in such publications as The Washington Post, Better Homes and Gardens, MSNBC and more. You will find out exacatly how much I have spent and how long it has taken me to get my own PR campaign going. Learn the 7 tips that have made me successful with the media and find out about the seven key benefits to PR from my perspective.

29 Things You Need to Know about News Releases

In 20 years I’ve seen a lot of marketing—some that worked well and some that didn’t. I’ve distilled 20 years of seeing what worked and boiled it down to these 29 tips about using news releases (often called press releases from the days when newspapers and magazines were people’s main sources of news). Here’s what I’m sharing with you:

Smart Media Communications; Part 1 Introduction

This is introductory article is the first in a mini series showing you how to understand the media markets, how to write press releases, how to get interviews and how to perform a national radio talk tour from the comfort of your home. If you need publicity, this is the series to keep your eyes on...

How to Write a Great Press Release and Increase Press Release Distribution

While paid advertising - especially Internet advertising - can drive highly targeted traffic to your site, many online businesses overlook a key component of any marketing and advertising plan: press releases and press release distribution.

Smart Media Communications; Part 3 - How To Write A Press Release And More

(Part 3) of a continuing mini series: Article provides experienced perspective into press release writing including important questions you should ask yourself. Touches on media kits, follow up techniques and source for free online wire distribution service.

How to Kill Yourself with Press and PR

Have you ever heard that you can kill yourself with the press? The press may not be expecting gratitude, but can be reluctant to overlook poor business manners. How can you kill yourself with press and pr?

The Real Value in Getting Seen, Heard and Celebrated in Your Own Backyard...and Beyond

I’ve been giving a lot of thought to why business owners want publicity in the first place. It occurred to me that business owners don’t want publicity at all. What they want is to be seen, heard, and celebrated in their own backyards. When you earn recognition in the hometown media for your hard-won business success, expertise, and community contributions, more of the right people show up so you can do more of what you love to do. This is perhaps the most powerful benefit anyone can hope to enjoy from the credibility and impact that editorial coverage provides.

Creative Ideas for Small and Medium Business Public Relations

This article includes several ideas for inexpensive but effective public-relation ideas for small and medium sized businesses.