Public Relations and Considerations for Sports Shoe Companies

Often shoe companies catch flak from consumer rights groups and human rights groups because they say that the shoe companies make all their products in foreign countries and use child labor or they do not pay enough living wage so the people in the area have to work countless hours just to make the shoes.

Public Relations for Realty Sales Corporations

When the home real estate prices are in a downturn most realtors are not regarded in such high esteem by those whose homes they have listed. Of course it probably is not the realtors fault that they cannot find anyone to buy a house at an overpriced value, but the people paying a commission to the realtor often don't see it that way.

Creating PR by Way of Interviews

One great way to create public relations and Internet community goodwill for your online business is to do interviews of people in the industry. This does two things; first, it makes you look good being associated with other people that you are interviewing and it makes you look like you know what you are doing and you are well connected in the industry so you must be very good and even an expert in the field or industry sub sector.

Body Language Tips for News Interviews

A reporter has phoned and asked to meet you for an interview. How do you avoid sending the wrong body language signals? Media Trainer Greg Ward explains the importance of remaining open and enthusiastic.

Why PR is a Vital Part of your Online Marketing Promotion Campaign

How online PR can boost your business.

Take the Temperature Before You Launch Your PR Campaign: Are You Sizzlin' or Fizzlin'?

This article is one of a series that will show you how to tell your own winning story without breaking the bank. Step-by-step, month by month, you’ll learn how to prepare your news, share your news and/or expertise, and earn the headlines you need to spread your story far and wide. Plus, you’ll learn about plenty of useful and often free resources to help you get the mission accomplished. When you get into action, your brand, reputation, and business will grow. You’ll soon learn that good publicity can last forever, and you’ll wonder why you didn’t begin sooner.

Hire a PR Firm - Before You Need One

How can a company or individual know if it needs to hire a public relations/marketing firm? There are many factors to weigh when considering if you need to hire outside help to obtain the public relations, media relations, marketing boost, promotional or advertising assistance needed to take your company to the next level.

How to Write a Press Release

Writing a press release is an art form and that is why many PR professionals charge over $100 and often over $500 to write a 300 – 500 word press release. Here, we will go through, step by step, what PR experts such as myself do, to help get the most publicity for our clients.

Most Lucrative Marketing Method: Online Press Release

With online press release one can simply reach the significant online community. PR web-sites offer article submission database of free content and reprint articles. Publishers, who are in quest of free reprint articles and the business community who wants to shoot their business, can make best use of this significant resource to enhance their marketing weapon. Online PR is a unique way for your content to reach huge mass of people without spending too much money. Actually, many online PR sites allow submitting press release free of cost.

How Important is Public Relation Campaigns to Your Company?

Every company whether large or small should develop a press kit for distribution to media outlets and other news sources. The digital age is here and the greater number of sources that will publish your press releases online the greater your web presence will be in the future, as search engines index these sites and picks up the content.

Breaking Into Blogs: The New Channel You Can't Ignore

New social media such as blogs, discussion boards and podcasts have dramatically changed the way your customers communicate. Make sure that your public relations and marketing programs take advantage of these new media outlets to help you reach new customers.

What is Public Relations and Why Do You Need It?

According to the forecast of the Bureau of Labor Statistics in the United States, the field of public relations will continue to reap thousands of job openings in the next few years. In fact, professionals even predicted that the growth rate of job opportunities in the field of public relations will continue to rate higher than the other fields.

29 Things You Need to Know about News Releases

In 20 years I’ve seen a lot of marketing—some that worked well and some that didn’t. I’ve distilled 20 years of seeing what worked and boiled it down to these 29 tips about using news releases (often called press releases from the days when newspapers and magazines were people’s main sources of news). Here’s what I’m sharing with you:

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home

Part 4 of this mini series on getting publicity. This article provides tips and tricks to getting radio talk shows, how to handle them professionally for success. If you want publicity, this is a MUST READ.

Smart Media Communications; Part 5 - Understanding Media Politics And Your PR Plan

This final article in the mini series covers important issues to consider including media politics and managing a PR/communications plan.