Free Publicity is Yours with Newsworthy Information

Free publicity is valuable because it is often more convincing than advertising. People believe a news story more readily than they believe an advertisement. The perception is that you must be doing something right if your products or services are featured in the news.

Business Cards Design for Musicians

There are so many types of musicians out there that it is important to differentiate yourself on your business cards. So, what should musician business cards look like in order to get the necessary attention and portray a little bit of the story? The following suggestions are just a few ideas for musician business cards. Remember that color business cards are important for all musicians no matter what to grab attention.

Why News Releases Are Quickly Tossed Into The Trash, According To Your PR Doctor

Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your PR Doctor and your strategic thinking business coach shares the following several reasons why news releases end up in the trash.

Can Mixed Martial Arts Survive With Only One Big Show?

Ultimate Fighting Championships bought Pride FC for $70 million. Is this a good thing?

Top 10 Ways To Attract Publicity For Your Business

Attracting publicity for your business can be easier than you think. Media coach and journalist Joanne Mallon shows you how-

Cover Letters Can Give Life to a Resume

A resume is the single-most important document a job seeker can have. It's the key professional passport that's required for entry into a new position and sometimes a new career.However, resumes by themselves are lifeless without the accompaniment of a well-crafted cover letter. An apt term, cover letter, because it's designed to do more than physically cover the resume in mailed form; it's to cover those aspects of a job seeker's background that the resume will detail. The cover letter is most effective when it introduces the job seeker to the reader. Like a sort of written handshake, the cover letter introduces the person, his credentials and desired direction for the future.

Getting Your Press Release Published Offline

So you've had your press release published all over the web. Now it is time to get it published where it will be truly effective. Your local newspapers and magazines can be a goldmine for your business.

PR 101 for Small Business Owners

The most underused tool in the small business marketing arsenal is free publicity – here’s how to use it to your advantage.

Public Relations, Small Businesses & Viral Marketing

Most business owners do not realise that they are an expert in their field. The media always require expert opinion when collating data for a story. How can you bridge the gap and get your business in the papers?

How to Create Instant Publicity With Press Release Marketing

Press releases are another nifty, inexpensive tool which can help to quickly promote your web site or business. With the advent of web-based PR distribution services, press releases have become a much more popular means of distributing newsworthy content than ever before.

How To Use Press Releases To Get Traffic And Build Links To Your Website

This article covers one of the most chronically underused methods for driving traffic to a website - the press release. Learn how you can use these powerful tools not only to drive massive traffic to a website quickly, but how these can be used to improve your long term search engine rankings.

Why PR?

Public relations and advertising are both great ways to reach key audiences. However, I think PR should be the foundation upon which all other marketing communications tactics are built.

Publicity Stunts - How to Turn Crazy Ideas Into Marketing Gold

Publicity stunts are an excellent way to break through commercial clutter and capture the attention of the media and potential customers. But, a poorly planned or executed publicity stunt can do much more to harm than help a business. This article teaches you how to carry out a publicity stunt that will help grow your business.

Publicity - 5 Easy Ways to Create Buzz for Your Business

Promote you and your business through free publicity strategies.

Public Relations at Work - A Useful Formula for Communication that Reduces Mistakes

If you could reduce the number of serious mistakes in your life with a solution that costs nothing, would you do it? Many hospitals are reducing deaths and injuries from mistakes. Their solution is not more technical training for surgeons, or fancy new equipment. The remedy is much simpler - teaching people to talk to each other in a clear, concise way, using the S-B-A-R technique described in this article.