Media Training: Credibility is the Key to Success

The key to a company's credibility lies in its ability to communicate. In times of crisis, this communication becomes more important than ever. To paraphrase a former General Electric slogan, in times of crisis, credibility is our most important product. Here are 6 ways to maintain credibility during crisis.

Importance of an Effective Community Relations Program

In today's environment of public suspicion, gaining and maintaining public consent to operate has become an on-going, top management concern for most businesses and large organizations. Community relationships are effectively maintained primarily through engagement with various publics and audiences within the community and your organization.

Tell Me About It - Testimonials As A Small Business PR Tool For Free Publicity

Whenever I think my experience can help someone make a better decision, learn something new or contract with an industry leader, I often email a quick testimonial, send off a video or step out in front of a video camera to give them a snapshot of my story they can use in their marketing. In this article written by Barbara Rozgonyi, founder of CoryWest Media and creator of Panoramic PR, you'll learn the five steps you need to take to make telling your story about using someone else's product perform as a powerful free publicity tool.

Business Cards Design for Photographers

People have business cards so that they can increase their business. So, individuals should really take note of what their business cards look like and if they really promote business or not. For example, a photographer who uses business cards should really think of good business card designs that not only show off their work but also provide the important information for clients.

Digitize Your News Releases

Some say Ivy Lee invented the news release in 1906. But since its invention, a news release only rarely has scored anyone a placement in the New York Times. However, the news release is not dead. It has evolved into a powerful tool for publicity and driving web traffic. Written and distributed correctly, a news release can provide a real boost to your online PR program.

Why News Releases Are Quickly Tossed Into The Trash, According To Your PR Doctor

Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your PR Doctor and your strategic thinking business coach shares the following several reasons why news releases end up in the trash.

How to Rev Up the Media Engine

7 tips on how to get free media attention using PR. Think you can and you will find a way to make it so!

Why Reputation Is Such An Important Business Asset

Top Business Coach David Ferrers reveals why he believes reputation is such an important business asset when it comes to winning good clients. He shows ways of building a reputation and what you have to actually do to get a good reputation.

Press Release Marketing – The Best Way to Popularity

There have been so many Hollywood stars that have properly used press release for their popularity. Though sometimes they tend to post exaggerated press release, still these served the purpose of getting more attention. Just imagine how...

Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects

Apply these five tips to finding and using a PR superstar to get your company fantastic coverage. Use newspaper, trade journal and online clips to give to prospects. Watch your company's credibility, and sales, soar.

Cover Letters Can Give Life to a Resume

A resume is the single-most important document a job seeker can have. It's the key professional passport that's required for entry into a new position and sometimes a new career.However, resumes by themselves are lifeless without the accompaniment of a well-crafted cover letter. An apt term, cover letter, because it's designed to do more than physically cover the resume in mailed form; it's to cover those aspects of a job seeker's background that the resume will detail. The cover letter is most effective when it introduces the job seeker to the reader. Like a sort of written handshake, the cover letter introduces the person, his credentials and desired direction for the future.

Hiring A PR Agency - A Headhunter's View

Since so much has been written about how to go about finding a PR agency, I thought it timely to examine the process from my perspective - a consultant who is also a PR headhunter. Throughout the U.S. there are thousands of PR firms of all sizes who claim to specialize in dozens of different specialty categories. As the person designated within your company to identify and hire a PR firm, where do you start? What do you look for? How much should you pay? What characteristics of the PR firm differentiates it from others - and are those differences important to your company? What size firm should you hire? What about account conflicts? Is the firm's location important? Who's going to work on your business? What about performance and results? What should you reasonably expect and how do you measure success?

Public Relations, Small Businesses & Viral Marketing

Most business owners do not realise that they are an expert in their field. The media always require expert opinion when collating data for a story. How can you bridge the gap and get your business in the papers?

The Power of a Press Release

Did you recently publish a book? Land a great client? Expand in some way? If so, it's time to send out a press release! Press releases were originally designed as a communication tool between PR staff /public relations firms and the media. But now that online news sites such as Yahoo News and Google News contain such an abundance of press release content and RSS makes it easy to syndicate news, press releases can be effectively used as a low cost/no cost marketing tool.

Double the Power of Your PR on the Internet

It doesn't matter whether you hire a PR company to get exposure, or write your own press releases and submit them, there's a way you can generate much more PR exposure, with little effort.