7 Ways to Get Publicity This Summer

Now is your chance. While the marketing and public relations experts are off enjoying their hard-earned vacations, the media are left scrambling for much needed copy. Plan ahead, and give them what they're looking for!

The Importance Of Newsletters In Business

Newsletters are sent for various reasons like to abreast customers of the latest happenings inside the company in terms of various product launchings, new business policies and regulations, upcoming ...

PR Isn't Adapting, It's Leading

Where does Public Relations' ability to embrace new technologies and business models come from, where traditional advertising channels are struggling to hold onto their piece of the global marketing budget pie? I think the ability to adapt and jump on unorthodox approaches to generating publicity is just part of the DNA of public relations.

How to Use a News Release

News releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attention....

7 Key Points For An Event Planning Checklist

An event planning checklist is extremely important when it comes to organizing a baby shower. If you are in charge of hosting, there are many details so an event planning checklist is definitely the way to go.

Get Your Press Release Opened And Looked At By The Media 100% Of The Time -- Guaranteed

If you want to get media publicity, and if you want a sure fire way to prevent your press release from being ignored or tossed in the garbage, then listen to this:

PR - The Secret of Success

PR basically involves maintaining healthy and long-term relationship with the public. Public for a firm constitute its employees, suppliers, customers, media persons as well as the shareholders. Keep reading, to unfold the other secrets about PR.

11 Deadly Sins of Live TV Interviews Even Seasoned Media Professionals Makeand How to Avoid Them

Even the most seasoned media performers can make mistakes during live TV interviews. Here are the 11 most common mistakes and some helpful tips on how to avoid them.

Tips on Choosing the Best Media Spokesperson

Andy Warhol was right. Everyone will be famous for 15 seconds! You can also apply that idea to companies and organizations. So if you can count on having your business or organization in the spotlight, it's a good idea to be prepared. Having a qualified professional as the media spokesperson is a smart move if you want to engage the media on a regular basis, or you can see the possibility of dealing with media for a variety of reasons, planned or unplanned.

The Art of Generating Free Press

Free press is one of the most powerful ways to spread the word about your business. Here's why

Become the BUZZ

Everyone wants to create a buzz around their company so that their products will fly off the shelf. Before you can begin - it is up to you to become the buzz - let them talk about YOU

Use PR to Gain Valuable Information

Knowing enough about the company you want to do business with will help you achieve greater sales volums. One of the best sources on information is from the publicity the target organization does.

Case Study; Public Relations for Oil Change Companies

Public Relations is a lot about creativity and notability. Yet many industries have a tough time figuring out ways to promote and position their companies thru smart public relations programs. Let me tell you about a case study I worked on with an Independent Oil Change Chain.

Public Relations for Transit Districts

If we are to ever break our addiction to Middle Eastern Foreign Oil then we must get more people to conserve fuel by car pooling and taking public transportation. Few people take public transportation in many areas and it is hard to get them out of their personal automobiles.

Public Relations for Recycling Programs

Some of the most progressive cities have programs for used waste oil, old paint and many other hazardous substances as well as a plastics, glass and paper or cardboard recycling program. But people need to know about all these things to participate and they need to understand what to do with all their recyclables.