Get Discovered Through Press Releases

Press Releases Really Do Promote Your Business

10 Ways You're Ruining Your Chances Of Getting Publicity Without Even Knowing It

Most people ruin their chances of getting publicity by violating the unspoken rules of publicity. Here are 10 of the most common ways people sabotage their efforts - and how to correct them.

Incredibly Dumb Things Smart Business Owners Do When They Try To Get Free Publicity

So many people fail to get publicity because they do incredibly dumb things that make them look like amateurs. This article will describe them all and tell you how to avoid them.

Mistakes You Can't Afford To Make When You Write A Press Release

Writing a powerful press release can be easy when you follow a tested, proven formula. but it can be a nightmare when you don't. Don't make these mistakes when you write your press releases or all of your time and effort could be wasted.

Are PR Campaigns Affordable?

Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that given PR as a cheaper commodity and effective in promotional services than advertising, still, many companies cannot afford to have its services.

Mobile Oil Change Business Marketing to Corporate Employees

If you own a mobile oil change business then you know that it behooves you to find as many customers in one spot as possible. One because it costs nearly $3.00 in fuel to drive around and two, because you make money when you are parked with cars lined up in a row and you are burning valuable time and costs when you are in route to the customer.

Public Relations - And What It Means for Your Franchise

Successful businesses be they Franchises or not utilise Public Relations to establish their reputation in the community. This is some times done very professionally through the use of Public Relation Consultants or in-house as an adjunct to the marketing department or even by the franchise owner. In this article we discuss the why's, wherefore's and how's of this very important part of your business.

Choosing the Best News Media Type - TV, Radio or Newspapers

The world is changing around us. Don't let it pass you by. Stay up to date with local, national & international current events. How are you getting your news? Why are newspapers still the media type of choice for most people?

Inside A Company's News Release, Part Two

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company's plans.

Understanding the Importance of Media Protocol

Media Protocol is knowing what to do and not to do when dealing with the media. How you react and your attitude toward them can and will ultimately affect your business and how it is portrayed to the public.

Getting Word of Mouth Started: New Book PR Method

We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a 'public and peer review' to help improve the quality of our book, and at the same time get out word of mouth. Did it work?

Connecting PR to SEO for a Complete Strategy

PR without SEO may soon mean no PR at all. A front-page story in a major newspaper might boost your ego, but a top 10 Google ranking will boost your business; if you have any doubt — read on...

Why Your Press Releases May Fall into the Junk Category

Most press releases move directly from the mail room to the trash. Why? Because editors know that they are junk. This article tells you why your press releases may fall into that category.

The Most Overlooked Method to Get Free Publicity

In most cases, you can use the normal media channels to get the publicity you need for your product or service. And, although you....

Using the Business Media in Your Marketing Mix

Business writers are always looking for good subject matter experts to use as sources in their articles. Positioning yourself as a valuable resource to members of the business media can result in ongoing favorable publicity for you and your business.