Award Wins Can Help Build Brand and Sales - Here's How

Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that reinforce their core values, strategic initiatives, and marketing claims. Here are a few more benefits to justify your investment of time and effort in award competitions.

Building a PR Plan

You've heard of a marketing plan, you've heard of a business plan, but have you heard of a communications or PR plan? As with any major endeavour, Public Relations campaigns need to be planned. This article gives the 4 essential elements to be considered in a communications plan.

Public Relations Shock and Awe!

Fact is, this piece will help move you beyond tactics like special events, brochures, broadcast plugs and press releases to achieve the very best public relations has to offer.

3 Mistakes You Can't Afford To Make When You Write A Press Release

Are your press releases not getting the response you expect? You may be making one (or all!) of these mistakes. Correct them and watch your response rate soar!

Almost Free New Product Publicity Can Work For You

Almost free new product publicity. My successful experience with clients over the years. Examples of how publicity campaigns can work for you. New products publicity writing is my specialty. How to get profitable results at relatively low cost to you. What works and the many benefits of sales that are traceable to a specific new product release campain. You must have a plan and I can help you find ut what works best by working together with you for your success.

Incredibly Dumb Things Smart Business Owners Do When They Try To Get Free Publicity

So many people fail to get publicity because they do incredibly dumb things that make them look like amateurs. This article will describe them all and tell you how to avoid them.

Making the Release

Tips on writing a great press release that will get attention--and free publicity for your business.

Public Relations Firms

When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your objectives and the pitch it makes. However, though the firm maybe technically competent, you still need to evaluate whether it is the right one for you. Here some questions to ponder:

Press Release Ideas

Ideas for press releases.

How to Create a Better News Release

You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.

Mobile Oil Change Business Marketing to Corporate Employees

If you own a mobile oil change business then you know that it behooves you to find as many customers in one spot as possible. One because it costs nearly $3.00 in fuel to drive around and two, because you make money when you are parked with cars lined up in a row and you are burning valuable time and costs when you are in route to the customer.

Business Reputation and Buzz for Retail Restaurant Outlets

Many types of businesses live or die on their reputations. But what sorts of businesses is it most critical too? Well, a video rental business can have a ho-hum reputation and still survive providing there is no other major competition in close proximity.

Inside A Company's News Release, Part Two

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company's plans.

The Importance Of Newsletters In Business

Newsletters are sent for various reasons like to abreast customers of the latest happenings inside the company in terms of various product launchings, new business policies and regulations, upcoming ...

Publicity - What Every Business Needs To Know

Businesses from all over the world are always searching for ways to get more publicity. You can let thousands of people know about your service, your store, or your new products without paying a penn...