Printed Press Kits: A Contrarian View

Much has been said about the demise of the printed press kit. Online and electronic versions - pundits say - are the way to go. No editors or reporters want to receive printed press kits when they could have electronic versions. Right?

PR Details That Make the Difference

As the smoke of battle clears, what these managers will have is a sound public relations strategy combined with effective communications tactics leading directly to the bottom line -- perception altered, behaviors modified, employer/client satisfied.

Corporate Volunteerism, Donations and Public Relations

Many people often condemn Corporations for only giving when it is a trendy issue. For instance every one was ready to help out in the Indonesia Tsunami, Pakistan Earthquake and Hurricane Katrina. But even so what about all the other issues and what about those areas after a couple of years have gone by and help is still needed there?

10 Reasons to Send a News Release

News releases are the workhorse of publicity. The trouble is, when is it appropriate to send them?

Using Effective Public Relations to Attract Investors

Done properly, public relations can bring attention to the good work a company does on a regular basis. As an overview, here are a few considerations to put in place so that potential and current investors are attracted to the natural value of your company.

Public Relations Shock and Awe!

Fact is, this piece will help move you beyond tactics like special events, brochures, broadcast plugs and press releases to achieve the very best public relations has to offer.

Get a Competitive Marketing Edge with PR Techniques

Countless opportunities to send out press releases and receive valuable, free publicity get missed every day. The bottom line is that being written about (or broadcast) in the media conveys more credibility than messages communicated through paid advertising; and it can be a vital element of any integrated marketing campaign. Here are some cardinal rules, guidelines, and strategies to multiply your chances of success.

The Power of PR

Savvy small business owners know the importance of saving money. There are definitely times when going cheap spells disaster (you've seen those Hefty commercials, haven't you?); but this isn't one of them. Welcome to the wonderful world of PR - public relations; or, as we like to call it, free advertising - an essential part of any effective marketing strategy.

The Crucial Factor That Determines Whether or Not You Get Free Publicity

Before you try to get publicity for anything, you must know (and abide by) this crucial factor or your chances of getting the publicity you want will be diminished.

Hot Publicity Techniques That Are 100% Legitimate!

Why use the same old, boring publicity strategies when you can use these 100% legitimate techniques and stand out like a shooting star?

Incredibly Dumb Things Smart Business Owners Do When They Try To Get Free Publicity

So many people fail to get publicity because they do incredibly dumb things that make them look like amateurs. This article will describe them all and tell you how to avoid them.

Mistakes You Can't Afford To Make When You Write A Press Release

Writing a powerful press release can be easy when you follow a tested, proven formula. but it can be a nightmare when you don't. Don't make these mistakes when you write your press releases or all of your time and effort could be wasted.

Press Release Ideas

Ideas for press releases.

Media Coverage: 5 Myths, 5 Musts

This article covers the main misconceptions about publicity as well as some excellent pointers on the best ways to approach getting media coverage.

Public Relations - And What It Means for Your Franchise

Successful businesses be they Franchises or not utilise Public Relations to establish their reputation in the community. This is some times done very professionally through the use of Public Relation Consultants or in-house as an adjunct to the marketing department or even by the franchise owner. In this article we discuss the why's, wherefore's and how's of this very important part of your business.