Managers: Got the Right PR?

As a manager, have you ever thought about pulling out all the PR stops to help achieve your unit's managerial objectives?

Communications Considerations for IPO Companies

Six critical reality checks to keep in mind when taking the company public.

Managers: Think You've Got Total PR?

What might be missing is public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.

The Biggest PR Speed Bump of All

This kind of king-size PR speed bump cries out for a sound public relations strategy combined with effective communications tactics leading directly to the bottom line - perception altered, behaviors modified, employer/client satisfied.

Be The Media's Dream Guest! Publicity Pro Tips For Smash Hit Success!

Learn the tried & true publicity secrets of how to become the media's DREAM GUEST! Learn pre-interviews tips, on the radio and on camera promotion do's & dont's, media etiquette & lots more!

Corporate Volunteerism, Donations and Public Relations

Many people often condemn Corporations for only giving when it is a trendy issue. For instance every one was ready to help out in the Indonesia Tsunami, Pakistan Earthquake and Hurricane Katrina. But even so what about all the other issues and what about those areas after a couple of years have gone by and help is still needed there?

Developing your Media Tools

From media pages on your website to press kits and briefers, this article touches on the essential points of putting your public relations and media tools in place.

The Media - Believe It Or Not, They're A Great Resource To Market Your Business!

Is media relations really appropriate for your business? Home Based businesses and even large corporations can all leverage the news media for greater exposure. This article speaks to integrating PR into the marketing mix.

Make Public Relations Work for Your Business

Advertising is a wonderful sales promotional tool. It offers a product the opportunity to deliver a specific message detailing the features and benefits inherent in the item being advertised to a potentially vast audience. A business can buy advertising to custom deliver a story to an appropriate demographic. Based on a company's advertising budget, an effective campaign can be crafted to deliver a maximum result and return on invested advertising dollar.

Choosing the Right PR Consultant

In the realm of how the public sees your business or product, perception equals reality. It is therefore of critical importance that this perception is accurate and positive, and this is where public relations steps in. It is the role of a public relations (PR) company to positively influence public perception by projecting an accurate, quality image of your company and/or product to your target market (which may include consumers and investors). This may be accomplished through a variety of applications or through one single announcement, depending on your business's needs. Suffice to say, the first step in the process of choosing an effective public relations company is to determine your public relations objectives.

Public Relations Shock and Awe!

Fact is, this piece will help move you beyond tactics like special events, brochures, broadcast plugs and press releases to achieve the very best public relations has to offer.

3 Mistakes You Can't Afford To Make When You Write A Press Release

Are your press releases not getting the response you expect? You may be making one (or all!) of these mistakes. Correct them and watch your response rate soar!

The Crucial Factor That Determines Whether or Not You Get Free Publicity

Before you try to get publicity for anything, you must know (and abide by) this crucial factor or your chances of getting the publicity you want will be diminished.

PR Crisis Management - Tell It All, Tell It Fast And Tell The Truth

Handling communication with the media, staff, investors and suppliers in a crisis situation needs forward planning. Here, John Hicks of Headline Promotions, Press & PR shares some thoughts on the processes involved.

Making the Release

Tips on writing a great press release that will get attention--and free publicity for your business.