Public Relations Vs Honesty

Do we really need PR in our lives? Is it possible that many of us would rather be lied to than told the truth?

Want to Boost Your Advertising Value? Get Your Business In the News!

We see it everyday, articles about businesses in the local paper, internet news sites, or industry publications. But why do companies bother doing interviews and building relationships with reporters and media experts? Because a business news story is worth approximately seven times the value of purchased advertising!

When Does PR Help Managers Manage?

This approach to public relations delivers the best PR has to offer, public relations designed to do something meaningful about the behaviors of those important outside audiences that most affect the unit you manage.

New Rules for News Releases

With the popularity of the Internet, it appears that many of the “old-school” marketing rules are evolving, and mostly for the better. One example of this is the way news releases (more commonly known as press releases) are sent, distributed, and read by consumers.

The Manager's Path to PR Quality

The manager's path to quality public relations requires that you resolve to do something about the behaviors of those outside audiences that most affect the unit you manage. And that's for starters.

How to Create Your Own Small Business Press Kit

Press kits aren't just for the press. They're for everyone. But what's in a press kit? Find out in this short article.

When Bad News is Brewing, the Worst Response is No Response

Media coverage about an emerging negative issue doesn't wait for you to have a good story to tell.

How to Write a Press Release, Use the Media to Grow Your Business - FREE Publicity

A full page ad in an industry journal can cost almost $6,000. But there is a way to use the same publications to promote your business free of charge.

Getting Newspaper Coverage the Easy Way

Anyone can get newspaper coverage if you take the time to comment on articles and columns. You just have to know what is hot and what is not.

Reusing and Recycling Carwash Waste Wash Water for Landscaping; Public Relations

Recently a very innovative and bright business-marketing student had a brilliant idea for her marketing project. Building a filtration and reverse osmosis system to clean car wash water at a car wash and then reuse it for all the other water needs at the car wash such as landscaping, toilets and pressure washing the concrete and facilities.

Managers: Think You've Got Total PR?

What might be missing is public relations activity that creates behavior change among your key outside audiences. Behavior change that leads directly to achieving your managerial objectives.

The Biggest PR Speed Bump of All

This kind of king-size PR speed bump cries out for a sound public relations strategy combined with effective communications tactics leading directly to the bottom line - perception altered, behaviors modified, employer/client satisfied.

Being Your Own Publicist

If you have a small business or non-profit group, you may not want to hire your own publicist or public relations firm. However, if you are thinking about being your own publicist, there are a few rules that you should follow so you can help ensure success.

Building a PR Plan

You've heard of a marketing plan, you've heard of a business plan, but have you heard of a communications or PR plan? As with any major endeavour, Public Relations campaigns need to be planned. This article gives the 4 essential elements to be considered in a communications plan.

Developing your Media Tools

From media pages on your website to press kits and briefers, this article touches on the essential points of putting your public relations and media tools in place.