Managers: Your PR Working for You?

You may want to make this promise to yourself: I really need to do something meaningful about the behaviors of those important outside audiences that MOST affect the group, department, division or subsidiary I manage.

Joie de PR?

The high point of some managers PR day occurs when a message is successfully moved from here to there, unfortunately denying such managers the best that public relations has to offer.

5 - Ways To Turn Publicity Nightmares Into Advantages

Mistakes happen. Every person, company, organization, or government, will one day face the reality of having made a bone-head mistake, that requires you to handle the problem with the public and the press. Unfortunately, most mistakes are not addressed properly... which leads to even more problems, regulatory intervention, lawsuites, or just plain embarrassment for your lack of planning or incompetence. Here are five simple tactics that anyone can (and should) use to make the best out of a bad situation...

The Power of Storytelling: Forget Everything You've Learned About PR -- Focus on Your Story Instead

Even before primitive societies put chisel to stone and began writing, one group held a special place in these communities because of their communication skills: storytellers. Today, storytelling may seem quaint. It’s not. Thanks to technology, some of the largest and savviest organizations in the world are discovering that storytelling is even more important today -- and more powerful. Storytelling is so powerful that it should be the primary goal of all your public relations. In fact, banish the words publicity and public relations from your vocabulary. Focus on storytelling, and tap into an essential human motivator that has propelled humankind for thousands of years.

Using Radio Advertising Effectively in 2006 Political Campaigns

No one hears the screaming of issues among the six radio commercial all airing in a row. One, two, three, four, five, six boring, screaming, mean spirited, brain numbing political commercials. Millions of dollars will be spent on radio advertising this political season. Will your candidate’s radio campaign be effective?

When Does PR Help Managers Manage?

This approach to public relations delivers the best PR has to offer, public relations designed to do something meaningful about the behaviors of those important outside audiences that most affect the unit you manage.

Managers: Is PR Crucial to Your Success?

Yes, indeed, because somewhere out there is an external audience or two whose behaviors can help or hinder your achieving your managerial objectives.

Five Reasons to Conduct Media Interview Training

Want press coverage for your business? Then training individuals charged with speaking to reporters is critical. Learn five benefits of media training in this article.

No Budget For Pr? Do It Yourself With The Help Of Technology!

Non-profit organizations and small businesses can handle their own media relations in-house with the right tools and technology.

Handling Fringe Group Boycotts and PR Marketing; Case Study

What do you do if your business becomes a target of a fringe group boycott in your small business? It can hurt your business. This happened to me once in my company.

How to Create Your Own Small Business Press Kit

Press kits aren't just for the press. They're for everyone. But what's in a press kit? Find out in this short article.

7 Reasons Why Press Releases Beat Advertising

You shouldn't begin your advertising campaign without looking into what press releases can do for your business. press releases are cheaper and more effective than advertising and can help you compete with the big players while becoming one.

Getting Newspaper Coverage the Easy Way

Anyone can get newspaper coverage if you take the time to comment on articles and columns. You just have to know what is hot and what is not.

PR Details That Make the Difference

As the smoke of battle clears, what these managers will have is a sound public relations strategy combined with effective communications tactics leading directly to the bottom line -- perception altered, behaviors modified, employer/client satisfied.

Ever Think of PR This Way?

Smart managers make a winning bet when they use public relations to do something positive about the behaviors of the very outside audiences that MOST affect their operations.