Press Release Optimization: A Must for Today’s Marketing Mix

For decades, companies have spent tens of thousands of dollars each year on the crafting, execution and distribution of press releases containing vital information about their recent achievements, acquisitions, product launches, and innovations to a wide array of news organizations; hoping and praying that the authoritative voice of the media will deem their release newsworthy and share it with you and I; the general public.

PR and Blogging in the Digital Age

The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence people’s buying decisions. Recent research suggests that PR agencies are aware that they need to engage this online chatter, but are unsure of how to go about it.

Free Advertising With Publicity - Part IV

There's little doubt that successful people want to surround themselves with other successful people.

Powerful Business Etiquette Tips

Have you observed social gaffes and just plain inappropriate behavior at business meetings? Have you ever seen someone make a fool of themselves in a business meeting? Do you feel comfortable in knowing what to do as proper business etiquette in a business meeting? It is very important to know proper business etiquette because it is very critical to your image and the relationship building process. In my business career and in particular, during my business coaching endeavors, I have learned some very powerful tips to help avoid mistakes in business etiquette that are so easy to make. Here are ten (10) of my favorites.

Media Training: Understanding Print Journalists

Print journalists (reporters who write for newspapers, magazines, online publications) are a special breed of journalist, very different from most television reporters. To gain rapport with them it helps to understand what motivates them and the six traits that characterize them.

How I Got Publicity for My Business on National TV and What I Learned Getting There

A while back, I decided it was time to get some publicity on national TV to promote my book and ghostwriting services. Shortly after setting that goal, I accomplished it by appearing on Fox & Friends, the national morning show on Fox News Channel that reaches millions of people across the country!

Old Accounts In New Agencies

You know the maxim of bottles & wines right? I have a theory that says that old wine in any bottle has to taste better. If the taste is not to your liking, chances are that its time to change your drink.

Media Training--Blog Power

Blogs allow anyone with an Internet connection to reach a potentially large audience with minimal cost. With such a far-reaching impact, it's no wonder businesses large and small are jumping on the blog bandwagon. Yet despite the surge in blogs, very few media training firms include blogging in their programs. Here are 5 steps to a powerful blog.

Dealing With the Press: An Ultimate Challenge

How many times were you misquoted? Too many? Often? Always? Never? Depending on how you answer this question you’ll know whether you were able to send your message right or not.

How To Be More Media Savvy and Less Media Ignorant. Tips From Your Strategic Thinking Business Coach

Too many people in business today are not media savvy and continue to make one mistake after the other in their dealings with the media. It is important for business people to become more media savvy and less media ignorant. There needs to be a commitment made to learn more about working with the media in a positive way. Based upon more than 35 years of experience in working with the media, your strategic thinking business coach created a list of ten (10) tips on what to avoid doing when you work with the media in order to foster more positive media relations. Here is the list of actions to avoid:

Why Local Media Personalities are Dying to Get Your Small Biz Press Release

You can help the media, and especially media personalities, with your Small Business Press Releases which in turn will help your business.

Public Relations Promises Publicity

People often confuse public relations with advertising. PR is the effort that creates publicity for your product, service, or company; this publicity is perceived as not being paid for by the company or individual. PR is communicated by third parties such as newspapers, radio, television, or e-zines. Generally, PR is deemed to be credible and is believed since a third party delivers the message.

The Importance Of A Well Written Press Release

Press releases are extremely powerful ways to get your business noticed, but if they are not written in a specific style, then they are simply not useful. What style are we talking about? In this article, the author details what elements successful press releases pay attention to, and gives you everything you need to know in order to produce an effective press release.

Business Cards Design for Musicians

There are so many types of musicians out there that it is important to differentiate yourself on your business cards. So, what should musician business cards look like in order to get the necessary attention and portray a little bit of the story? The following suggestions are just a few ideas for musician business cards. Remember that color business cards are important for all musicians no matter what to grab attention.

Effective Business Cards Design for Realtors

Many times realtors will show you several properties and then leave you to think about which one to buy. In fact realtors find themselves leaving their realtor business cards many times to close the deal. As a result these realtor business cards need to be designed really well to help potential clients make the right decision to go with you!