Increase Your Sales 300% with Public Relations

Public Relations is a discipline that can create great results for any business. This article discusses how one of my clients benefited from a single story by increasing his sales results almost 300% and how you can get similar results by working with an agency or doing it on your own.

Smart Media Communications; Part 4 - How To Do A National Radio Tour From Home

Part 4 of this mini series on getting publicity. This article provides tips and tricks to getting radio talk shows, how to handle them professionally for success. If you want publicity, this is a MUST READ.

A Sure Fire Credibility Booster... Let Them See Your Name in Print

Have you ever wondered how to differentiate yourself from the competition without reinventing the wheel? Are clients clearly happy with the work you do, but don’t seem to be sending you business building referrals? If given the choice between two sellers, would you buy from the one that advertised in your trade publication or the one that was mentioned or interviewed in one of the publications’ articles?

How to Write Optimized Press Releases

Niche Website Copywriting and optimized Press Releases - Secrets of your website success.

Living In A Disruptive Age-Public Relations In A Rapidly Changing Era (The India Story)

Indeed, these are wonderful times we live in. I prefer to call this the Disruptive Age - an age where almost anything, anyone (and not to mention, any country) can disrupt even century old concepts, beliefs and businesses. An era where the old gives way to the new with ease, a time when anything is possible!

Maximize Your Media Coverage

A writer or reporter working on a story will often contact local businesses for one of three reasons: to get an expert opinion from inside a particular industry; to obtain a reaction to a trend or recent event from a local business; and to gain background information on a complex subject. All of these reasons give you a great opportunity to position yourself as an expert and a leader. Use these five tips to work with reporters, and reap the benefits in good publicity.

The Branding Of The Park And Rec Professional As The Community Service Of Choice

The branding of park and rec professionals is a super tough task. We have created a solution that may go way beyond the park and rec professional but basically covers most professionals. Creativity is the name of the game...think outside the box to attract attention.

What is the Secret Weapon that Differentiates a Sizzling Firm?

Virtually all sizzling firms use a secret weapon to dominate their market. What is the secret weapon that differentiates a sizzling firm?

The Importance of Public Relations and Crisis Management Planning To Your Business

Are public relations and crisis management planning important to your business? The answer is simple and direct. Public relations and crisis management planning are not only important to your business, they are both CRUCIAL to your business, regardless of your type of business. In today’s fast-paced and ever-changing world, business is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are often the lead story on the front page or the six o’clock news. Yet many organizations are totally unprepared or at least ill-prepared to handle the public relations and crisis management aspects of these events. This unpreparedness can lead to many negative and undesirable results for you, your employees, your clients and customers, your company and your business and industry sector.

Free Advertising With Publicity - Part II

The trick is to make sure your press release is a newsworthy event.

Free Advertising With Publicity - Part IV

There's little doubt that successful people want to surround themselves with other successful people.

Powerful Business Etiquette Tips

Have you observed social gaffes and just plain inappropriate behavior at business meetings? Have you ever seen someone make a fool of themselves in a business meeting? Do you feel comfortable in knowing what to do as proper business etiquette in a business meeting? It is very important to know proper business etiquette because it is very critical to your image and the relationship building process. In my business career and in particular, during my business coaching endeavors, I have learned some very powerful tips to help avoid mistakes in business etiquette that are so easy to make. Here are ten (10) of my favorites.

Free Publicity Can Be Recycled

After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable free publicity.

The 21 Storylines Even The Most Cynical Media Will Love (part three)

What storylines do you use to hook the media to build your business and brand? If your engagement with the media were a boat, what boat would you use to float your ideas? Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging. Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach. Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:

Old Accounts In New Agencies

You know the maxim of bottles & wines right? I have a theory that says that old wine in any bottle has to taste better. If the taste is not to your liking, chances are that its time to change your drink.