Common Press Release Mistakes: Don't Make it a Sales Pitch

The number one mistake that those who are new to press releases make is that they make it sound too much like a sales letter. A press release is used to promote your company or product, but making you press release a rewrite of your “Sales” page is not a good idea. A press release is written to get your business featured in a major newspaper, magazine, or web site.

How to Do PR Right!

Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list. There’s a good reason for it. It is often the most cost effective tactic you can use to generate leads, build the image of the company, and create credibility that helps you close more sales. Best of all, it’s possible to do it on a shoestring budget, if you’re a capital-challenged startup company.

How to Write a Great Press Release and Increase Press Release Distribution

While paid advertising - especially Internet advertising - can drive highly targeted traffic to your site, many online businesses overlook a key component of any marketing and advertising plan: press releases and press release distribution.

Smart Media Communications; Part 3 - How To Write A Press Release And More

(Part 3) of a continuing mini series: Article provides experienced perspective into press release writing including important questions you should ask yourself. Touches on media kits, follow up techniques and source for free online wire distribution service.

How to Excel at a Televised Interview

Public relations are about communication as a whole. In order to get positive publicity out of a televised opportunity, one should consider every detail from the first to last impression. The publicity's outcome can spin in any direction - and it all depends on the show's viewers. Winning an audience is not just about being entertaining or informative. The guest needs to establish a bond with the host, the audience and the viewers. The situation is largely psychological.

A Sure Fire Credibility Booster... Let Them See Your Name in Print

Have you ever wondered how to differentiate yourself from the competition without reinventing the wheel? Are clients clearly happy with the work you do, but don’t seem to be sending you business building referrals? If given the choice between two sellers, would you buy from the one that advertised in your trade publication or the one that was mentioned or interviewed in one of the publications’ articles?

Creative Ideas for Small and Medium Business Public Relations

This article includes several ideas for inexpensive but effective public-relation ideas for small and medium sized businesses.

What You Need To Know About Press Releases

Press releases can help you gain exposure for your business, products or services and increase your visibility and credibility online. This article gives explains what press releases are and includes a sample press release.

Creative Ideas for Business Cards

Business cards are one of the most common and seemingly un-creative communication tools in today's business world. This is exactly why you should make your business cards stand-out, and make an extraordinary and lasting impression compared to the competition for attention. This article includes some ideas to get your business card the attention it deserves!

Crisis Communications Planning or What To Do Before-During Or After It Hits The Fan

Do you have a crisis management or crisis communications plan for your business or organization? Do you believe your business or organization is too small to need a crisis communications plan? Or do you believe that crises only happen to others? If you are like the majority of businesses and organizations today, especially small to medium sized ones, you answered NO to the first question and probably YES to the second question. And I hope you answered NO to the third question. Well, I cannot emphasize too strongly that no matter how big or small you are, every organization should have a crisis management and crisis communications plan.

Maximize Your Media Coverage

A writer or reporter working on a story will often contact local businesses for one of three reasons: to get an expert opinion from inside a particular industry; to obtain a reaction to a trend or recent event from a local business; and to gain background information on a complex subject. All of these reasons give you a great opportunity to position yourself as an expert and a leader. Use these five tips to work with reporters, and reap the benefits in good publicity.

PR Secrets to Unlock Your Promotional Potential

For many business owners, Public Relations (PR) efforts are a black hole, an unknown that makes them hesitant to invest time and money. Handled correctly and approached with realistic expectations, PR can be one of the most cost-effective tools in your marketing toolbox.

The Importance of Public Relations and Crisis Management Planning To Your Business

Are public relations and crisis management planning important to your business? The answer is simple and direct. Public relations and crisis management planning are not only important to your business, they are both CRUCIAL to your business, regardless of your type of business. In today’s fast-paced and ever-changing world, business is news. Plant closings, mergers and acquisitions, unemployment, strikes, labor negotiations, company expansions, building projects, construction-related accidents and catastrophes are often the lead story on the front page or the six o’clock news. Yet many organizations are totally unprepared or at least ill-prepared to handle the public relations and crisis management aspects of these events. This unpreparedness can lead to many negative and undesirable results for you, your employees, your clients and customers, your company and your business and industry sector.

Your Image Makes a Difference

What people perceive when they see your business becomes their reality of what your business is. Be careful to always portray an image of what you want your customers to feel when they see your image.

Media Training: Sound Bite Power

Learning to speak in sound bites is critical if you want reporters to use what you have to say. But not any sound bite will work. The key is to have message-rich sound bites.