3 Steps to Create an Email Distribution List from a Category in MS Outlook

It's rather easy to manage an email list in MS Outlook and send everyone an email in one fell swoop--it's called a Distribution List. But what if you need to create a Distribution list of 100+ individuals? It's no fun to add the email addresses one at a time. But here's an easy and fast way to gather that list up by category and create the Distribution list using a custom view and a little cut-and-paste.

Email Marketing - How to Email Market Most Effectively

To Develop an Email Strategy use a road map. For this you have to develop your email marketing strategy plan. A strategic plan is an evolving document. As your knowledge of, and experience with, email marketing grows, you'll want to chop and change your plan to incorporate the new ideas that you've learned, and remove those that aren't meeting your expectations.

Email Marketing - How to Increase Conversion Rates

It is the wish for all marketers and businesses to have a higher conversion rates in their business. With increased conversion rates, it means more people who visit the website turn out to be customers who buy your product or use your services.

Email Marketing - Why Should You Use an Autoresponder Service?

Why should you use an autoresponder service instead of hosting your own autoresponder? The bottom line is my time is too valuable in my personal opinion to ever mess with trying to host my own auto responder on my website. And there's lots of reasons...

Using Signature Blocks to Market Your Products or Services

When you send an email message or letter, do you include a sales offer? If not, this article suggests ways in which you can promote your business using letters and email.

Will the Importance of Email Continue to Grow?

Email marketing in 2007 is vastly different than it was five years ago, or even a year ago. Many people have started using spam filters to the point where normal emails can't even get through anymore, and some of those folks have started being more lax about spam filtering. Consequently, email marketing has had to...

Email Marketing - Website Advertising Mistakes to Avoid

Email marketing is one of the most affordable (and fastest) ways to get the word out about your company, services and-or products. Unfortunately, far too many businesses don't take the time to develop the same streamlined professional campaign they would if using a traditional marketing plan.

Is Email Marketing Dead? Perhaps Your List Needs CPR

Yes, I've seen the hype by marketers claiming that email marketing is dead. Apparently, I need to purchase their ebook in order to continue profiting. Well, I'm sure they have some valid points and I'm sure that the Web 2.0 methods that they are touting are very effective, but from the looks of my inbox they don't even believe it themselves.

Your E-mail and the Shift Key

With e-mail, how you are perceived is important to if your message, request or point of view will be taken seriously. A primary example is making just a little effort by hitting that darned shift key to capitalize the start of your sentences.

Are You Perceived as Terse in Your E-mails?

It is so easy to come off as blunt, terse or demanding if you do not take the extra little effort to make sure you are perceived as cordial.

E-mail Addressing - Dr., Mr., Ms., Mrs., First Name or?

What is the proper way to address someone by e-mail? It all depends on your relationship and how well you know the person.

Email Marketing - Are You A Gambler?

Email marketing can be one of the most effective ways to encourage immediate sales. While SEO strategies are long-haul strategies email marketing is a cost effective way to encourage a rapid return on investment.

Email Marketing - How Hard Can Email Marketing Really Be?

This is almost like a trick question. You see, email marketing can be as hard or as easy as you make it. If you do everything right, it can be really easy. If you do everything wrong..

Email Marketing - Why You Have to Use a Squeeze Page

First of all, what is a squeeze page? A squeeze page is a web page that has as its only purpose the opting in of opt in subscribers. The idea of a squeeze page is that you are looking for people to opt in to your opt in email list – not to make sales or give content. When you are working with a squeeze page, the most important thing...

Email Marketing Tips - How To Get Feedback From Your Subscribers

A simple way to generate more profits using your opt in list is to find out what your subscribers actually need because once you know what they want you can give it to them and increase your sales either by recommending products you have created or are promoting as an affiliate.