Effective Letterheads for Corporate Identity

In business, it's important that you're able to convey to your prospects who you are. Letting your customers know about you is one way of enhancing your corporate identity. Corporate identity is the image you project to your customers. This is enhanced using marketing materials such as letterhead, business cards, catalogs, logos and many others.

Satin Paper and Large Format Printing - Pros and Cons

Some pros and cons to satin paper. Quality. Quick drying. 16 million colors. Compared to other papers and thicknesses.

Simple Steps to Great Web Design

Perhaps the biggest problem newcomers face is in finding appropriate images that look good. In many cases, images are found using a simple Google image search. More often that not, these images will be under copyright and using them risks potential legal action.

The Do's of Designing a Calendar

Calendars are of the essence in people's lives. We all need a calendar to be display in our home and office. But what is the true essence of a calendar? A calendar is useful in organizing the day to day activities of the people. It also serves as a bookmark of time, giving the people with the pertinent details of history.

How To Get More Inquires From Your Ads

If you’re not getting the response you want from your direct mail piece or online sales letter, here are some tips that may help you boost response.

Planning An Outdoor Sign For Your Business

Undoubtedly, you know the importance of having an outdoor sign for your business and you are excited about seeing your new outdoor sign hung outside your business premises. But, hey, hang on - before you get that outdoor sign fabricated, you have to keep some primary factors in mind. These are: 1. Which signage is more effective for your business – ground-mounted or....

Should a Small Business Have a Brochure?

In this article I have some suggestions for those of you thinking of starting a new brochure or revising an old one.

The War for Keyword Dominance Has Been Waged-Can Your Business Survive It?

Keyword Analysis Software! Learn how you can use this Software to earn 447 USD Per Day on Auto Pilot!

Practical Guide to Catalog Printing Services

Catalog printing services are everywhere. So there’s no reason for someone who’s dealing with a catalog printing project to worry much. But come to think of it sometimes people may find it difficult to select the printing service that suits them well. These people are those that don’t make a plan for their print jobs. As a result, they end up picking the wrong one.

Yellow Page Ad Design: The Top 5 Serial Killers of Yellow Page Advertising ROI

After thirty years in the ad design business (a dozen of them devoted exclusively to Yellow Pages advertising), I've always felt irritated when business owners blamed the Yellow Pages themselves for a badly designed ad. Especially when my clients' Yellow Page ads were driving tons of customers and phone calls to them. So I’ve listed the top 5 Yellow Page design blunders below so that you can know and avoid them. Each mistake will bludgeon your ROI to a pulp. So read 'em, DON'T do 'em and you'll be overjoyed when your ad response jets off into the stratosphere.

How to Deal with Printing

If you are part of the business arena, it’s undeniable that you’ve got lots of printing requirements. Having a printer in your office is a great help but surely it can’t accommodate all your printing needs. So if you require for a large volume of copies to print, you will need a commercial printer to help you out.

Tips on Creating Your Small Business Yellow Page Ad

The small business can benefit from an effective Yellow Page ad. I should know. I sold those ads for 25 years and now pass on my knowledge.

Creating Successful Classified Ads

Free Classified ads are a useful tool for a number of different occupations. You may be offering/looking for a job or advertising and work from home opportunity. Free classified ads were one of my first ports of call when trying to get referrals for affiliate programmes. They are quick and easy to set up, they are free and most importantly of all they give RESULTS.

Sticker Printing Jobs for Your Small Business Success

Most often it is essentially said that word of mouth is the fastest way of making your business known. But how sure are you that the people you informed and told about will remember what you told them. Mostly only 25% of the people you informed will mostly remember you.

Free Advertising With Publicity - Part I

Publicity is a great way to reach a lot of people with a limited budget. The key is to have a message that is newsworthy, which obviously changes all the time.