Wag the Tagline - The Rhetoric of Brand Messaging

This article analyzes 20 different rhetorical gambits and literary devices and how they can be used to make your slogans more artful, clever, pleasurable, and effective. The article posits the belief that the ultimate suitability or appropriateness of a slogan is determined by the extent to which its message is clear, consistent, and compelling, and whether it is integral to one's marketing objectives and overall brand strategy.

Economic Development Marketing Tricks to Watch Out For

Anyone who knows about Economic Development Associations realizes that they are forever trying to put a good spin on things. For instance if their city is the number one city for car thieves, they will find some other statistic to plug. Such as our city suburbs have the lowest murder rate of any city in the state. In fact sometimes it is what they don't tell you which is actually very telling.

Who Are You? What Do You Do? (And Does Anyone else Know?)

If you're not monitoring your brand, you're at the mercy of the public!

Printable Business Cards for Your New Business

Printable Business Cards are one of the first steps you can take in branding your new business.

Branding and Marketing-Things Sure Have Changed

One of the things most dramatically altering the face of branding and marketing is blogging. Why has blogging become so powerful? A blog is powerful because it has the ability to connect millions of people around the world, instantly sharing ideas and commentary.

What's In Your Launch Box?

Launch your branding and marketing with confidence using this step-by-step plan. Learn how to think beyond the common conceptions of branding and think–brand power.

Promotional Gifting: Products and the Holidays

While it is always a good idea to show your customer appreciation, the holidays are an important time to do so. Traditionally, the holiday season includes an abundance of gift giving and showing the important people just how valued they are to you. Smart companies plan ahead for this time of year and strategize their holiday gift program. To do so means to concentrate on your relationship with your clients and to separate yourself from the competition by putting thought into your offerings. This way, your presents have a lasting impression, even long after the festive season is over.

Everything You Need To Know For A Better Trade Show

Trade shows are essential for the growth of any industry. It is a great venue for customers to meet the industry leaders. For exhibitors, it may mean a lot more. Participating in a trade show does not only let the company come face-to-face with potential clients, it is also an opportunity for extensive market research. Trade shows place you under the same roof with your direct competitors, so you get the chance to learn more about them and how clients react to their offerings. Of course, trade shows are also the place for you to promote your business.

Are You Good, Great Or Awesome?

There are three kinds of businesspeople...

Opening a Dollar Store - Let Potential Customers Know You are There!

One of the biggest challenges faced when opening a dollar store is getting the word out that you are there and that your store is open for business. The better job you do at getting this vital information out to potential shoppers the more quickly you will be moving toward success. The more potential shoppers that you can bring into your store the more likely you are to make money in retailing.

Logo Design Companies - What To Look For In A Logo Design Company

This article describes some methods of assessing logo design companies. Logo design is important when developing a corporate image but it's hard to know which company to trust your design to. This article provides some benchmarks by which you can rate logo design companies.

Wide World Branding

Guerilla marketing, targeted PR, SEO, electronic mail and online advertising give clients looking for media exposure a new arsenal for branding their firms that is diverse, inexpensive and effective - if handled the right way. These latest electronic branding techniques, combined with traditional PR methods have brought corporate visibility to a new level. Now any company can become newsworthy and every company can be in the consumer's eye.

The Advantages of Choosing a Ready-Made Logo

Let's face it. Starting a new business is no easy task. From legal considerations to financial planning, new business owners have a lot to worry about. One of the most important steps a new business owner must take, and perhaps one of the most overlooked, is choosing a company logo that is visually compelling and speaks the language of your business. Having a great company logo is the first step to successful business branding-

Originality In Logo Designing

Originality in logo design can spell great success for any business organization. But the creation of an original company logo design is not an easy venture. Check out why.

Why Use Thermal Binding Instead of Comb or Coil Binding?

Let’s start with the pages themselves. With comb binders, the page’s integrity is compromised by the holes you have to punch. Even if you order them pre-punched, that part of the paper has only half the strength of the rest of the page. If you expect your documents to last for any length of time, then thermal binders are the way to go. The pages are held with a simple strip of glue and nothing more.