Case Study: The Branding of an Actors School of Performing Arts

The competition for performing arts schools is tough and indeed it is important for those who are in such an industry to pay special attention to branding. Recently, I met a gentleman who started a performing arts and actors training school during my travels and he called it V-Stages.

7 Great Reasons To Get A Company Logo

Creating a positive business identity. A company logo can be an invaluable marketing tool if created and used correctly. The logo is a memorable and meaningful representation of your company. It is important that you do not just blow off the design of your company logo. Hiring a professional design firm is well worth the money. Read these benefits of having a logo with superior design and you'll see why.

Positioning Strategies For Real Estate Agents

Real estate agents are not just mere salespeople. With effective branding and positioning strategies, they can also become highly sought-after business people. Here's how.

Visual Branding For Events

Visual branding is a great way to create big impact at a special event such as a launch, customer relations dinner or trade show. Although some people think of this as a wasteful self-indulgent practice, shrewd marketers know that a focused visually branded event can leave a deep impression on customers and prospects amidst a flurry of competitors.

Does Your Brand Pass the KISS Test?

How does your brand measure up? Read on to learn about the three core areas that your brand should possess.

Dedicated Brand: Get the Fast Touch to Marketing Success

What's your Brand Style? Do you have a Dedicated Brand? Is there a reason to promote your business with a solid Brand Identification that can make your business Successful? Of course there is, let me show you!

Brand Presentation - Go Out of Your Way to Have Fun

When was the last time you squeezed the Charmin? Found any BEEF lately? And what about the Real Thing? American's live for commercial cliches and phrases that catch attention. If your brand presentation rocks the media, packs a punch, and gets used frequently, people will notice you. What are you doing to make yourself known?

Winning Formula For Logo Design

Every logo design has a winning formula. The tips and tricks behind make a successful logo design are revealed.

Branding and Business Identity - Image is Everything!

A logo is not a brand and a brand is not a logo. Your brand extends to the entire experience clients have with your business. From the moment a person calls or walks into your establishment or logs onto your website, you're creating a brand.

Naming Your Business Newsletter For Attention

When making decisions about the appropriate name for your newsletter, always keep in mind the image you want to project to your readers. If you maintain focus on the audience - your readership - success is guaranteed.

Personal Branding

What's so special about You? How are you different from the next consultant selling the same product?

Art Logo Design

Art logo designs are the most amusing kind of logos.

Why The Time Of The Year Makes A Huge Difference

Like anything else if you purchase something when no one else is bidding or interested your price goes down dramatically. Want to use a football player as a celebrity endorser contact him in baseball season. Want to use a baseball player as a celebrity endorser then contact them during football season. This is especially true of retired athletes. The sit around waiting for the sport they played in to start up again... when it does they are busy.

New Business Design - All You Need To Know To Start Trading In Style

So you've decided to set up a new business, the idea is good, the bank has given you the green light and everything is looking peachy. Wait a minute haven't you forgotten something? Yes, that's right - your trousers! With all that excitement you clean forgot to put any on this morning. Anything else you air brained fool? Yes 5 points there at the back - what you need above all else is an unforgettable look to knock the competition dead.

Be A Pro With Your Logo

Want to bring recognition and credibility to your company? Obviously the answer is yes, but how do you do it? The most recognizable feature of most products is the logo. It's best to make this feature stand out because a logo is more than just a symbol, it's a statement.