Your Logo Speaks a Thousand Words

Close your eyes and think about logos that you associate with products. All of us can name several such products in just a few seconds. The most popular logos for me are the golden arch of McDonalds and the Chevy emblem. Both have stood the test of time, allowed the company’s to change with market demands, and stay imprinted in the minds of consumers all over the world. Coming up with a logo for your business can be very difficult.

Does Your Small Business Need A Facelift?

If you run a small business, this branding information will help your sales. Don't miss these five great low-cost or no-cost tips.

Famous Corporate Name Sell-Outs

Sometimes people can buy out a name when they buy out a smaller company which has a single product or range of products that are very well known. An example of this is the Macromedia buy out by Adobe where the products retained their original names to retain consumer identification.

Apple Gets Sued Over The iPhone

There may very well be other products out there labeled iPhone, but Apple has made the biggest splash with theirs. They shouldn't be surprised that they are targeted by Cisco. What surprised me is that Apple went ahead with the unveiling while the name was still unsecured.

Determining If Using A Celebrity Is In Your Company’s Best Interest

Celebrity Endorsers: Unlock never before revealed secrets about how you can immediately, inexpensively, easily, and with zero risk, secure top line celebrities for a fraction of what they normally charge.

Quick Tips For Creating An Effective Business Logo

What you need to know before developing an effective brand identity. Don't begin your branding campaign blindly. Branding is much more than just a thoughtful logo or slogan. It's more than just a unique color scheme. There are steps that need to be taken in order to start your successful brand image.

Minding Your Own Brand: If The Cake Is Bad - What Good Is The Frosting?

All too often, companies approach brand development by just worrying about the frosting. They spend all their efforts focused only on what people see on the outside (corporate identities, marketing messages, product and service positioning, etc.) Companies have trouble realizing that if they don't have the proper internal brand culture, customers may be wowed at first only to be disappointed by the bad taste that is left when employees deliver a less than promised brand experience. In order to develop a strong external brand, companies must first develop a strong internal brand. By utilizing organizational development strategies along side brand development tactics, companies can create a brand culture which consistently delivers extraordinary brand experiences. The result is a brand which inspires passion and recruits both internal and external advocates.

Want to Brand? Well, Tell a Story!

Branding? What the hell's 'Branding'? Want to brand a company, a service, a person... with a unique, memorable, effective, never-to-be-forgotten Value... or benefit... or solution? Well then, Tell A Story!!!

Minding Your Own Brand: Do You Come Here Often?

Developing a long-term customer relationship is very similar to dating. So, don't let your marketing effort be another tacky pick-up line.

Connecting With Your Customers Through Your Brand Identity

Your logo and marketing materials have many jobs, but one of the things that they can do really well for you is to introduce you to new clients and to help those potential customers feel a connection with you and your business. Alas, many small business owners overlook this valuable role for their materials when designing them, and so any connection often happens by accident alone.

Positioning Strategies For Real Estate Agents

Real estate agents are not just mere salespeople. With effective branding and positioning strategies, they can also become highly sought-after business people. Here's how.

Visual Branding For Events

Visual branding is a great way to create big impact at a special event such as a launch, customer relations dinner or trade show. Although some people think of this as a wasteful self-indulgent practice, shrewd marketers know that a focused visually branded event can leave a deep impression on customers and prospects amidst a flurry of competitors.

How To Unlock the Door to Your Brands Success

Your business is special, but often the infrastructure of successful businesses are very similar. Read on to find out why the inner workings of your business isn't as different as you think.

Personal Brand - Plump Up Your Identity

Is your identity a bit dusty, needing some polish and shine to pump it up? Let's shine it up for a bright new season of publicity and getting noticed. Brand effective recognition improves your prosperity and maximizes your business achievements.

Brand Presentation - Go Out of Your Way to Have Fun

When was the last time you squeezed the Charmin? Found any BEEF lately? And what about the Real Thing? American's live for commercial cliches and phrases that catch attention. If your brand presentation rocks the media, packs a punch, and gets used frequently, people will notice you. What are you doing to make yourself known?