Save Time Writing Branded Materials With A Content Blocks Document

Create a content blocks document that contains all company branding information so you can access it easily when you need at a moment's notice. Learn the key elements of this great tool here.

Branding-The Emperors New Clothes-Part II

The second article in this two part series asks if Branding is a must and gives 4 possible issues for poor sales that people put down to weak or tired branding.

Brand Awareness Basics

A business of any size can employ branding strategies to improve their bottom line.

Defining Online Branding - Part 4 - Color Psychology

Color drives emotions and emotions are the most important factor in decision-making.

The 3 Main Problems with Branding

Branding problems really boil down to three main scenarios. Companies that learn to overcome these challenges and be authentic with branding will gain a competitive advantage.

Famous Corporate Name Sell-Outs

Sometimes people can buy out a name when they buy out a smaller company which has a single product or range of products that are very well known. An example of this is the Macromedia buy out by Adobe where the products retained their original names to retain consumer identification.

Simple Yet Appealing: That's The Recipe For A Perfect Logo!

No matter what your logo represents, it should possess the power to make the onlookers instantly relate it to the product it is meant to represent. Logo design, when designed appropriately, can boost your corporate identity, which is so vital for your business promotion.

Unearthing The Unspoken Through Storytelling

The best brand strategies are successful not because they are unique. Rather, they succeed because they show the customer that they have been heard and understood. And that requires a process of listening differently...

Comparing Branding To The Accounting Principle Of Goodwill

Branding is very similar to the accounting principle of Goodwill.

8 Thoughts on Bad Business Cards

Sidestep these eight bad business card pet peeves.

Quick Tips For Creating An Effective Business Logo

What you need to know before developing an effective brand identity. Don't begin your branding campaign blindly. Branding is much more than just a thoughtful logo or slogan. It's more than just a unique color scheme. There are steps that need to be taken in order to start your successful brand image.

Take Advantage Of These Tricks To Effectively Brand Your Business

Creating your company's image is easier than you think! Branding is an extraordinarily powerful marketing tool that is commonly overlooked. Your business needs to create an image of your company in the minds of consumers. Contrary to what most people believe, branding isn't just a logo.

Minding Your Own Brand: Do You Come Here Often?

Developing a long-term customer relationship is very similar to dating. So, don't let your marketing effort be another tacky pick-up line.

Checking Your Celebrity Values Index

Just a short and powerful way to check to see that your celebrity endorser meets the needs of your company. It's always better to be safe rather than sorry.

Minding Your Own Brand: What Are You Going To Name It?

Choosing a name for your company or product is as important as naming your child, so don't take it lightly. A name has to fit the personality of the company now and the personality you want it to grow up to be.