Price and Branding a Symbiotic Relationship

As with anything, a price will be paid if there is quality, performance, and service backing it up.

Qualities of a Successful Logo

If your logo design conveys the message, helps you to establish your corporate brand identity and if all other elements are properly incorporated, you have a logo that will be termed as successful logo design. This logo design will help you in creating your products brand image.

Why Should You Get A Good Logo For Your Company?

If you are small company trying to establish yourself online or offline then the first thing that you introduce to potential customers is your company logo. The effect your logo has on your potential customers or your website visitors will influence their buying decisions.

Branding-The Emperors New Clothe-Part I

Branding is absolutely vital for a company to flourish in any market. Or is it? This first article discusses branding and how it is born.

What To Know When Designing Your Small Business Logo

We all know about big business and their national logos and branding. But how can a logo help Your small business? Here are three things to consider when designing your own logo.

Brand Awareness Basics

A business of any size can employ branding strategies to improve their bottom line.

The Law of Bake and Shark

Are you familiar with the law of bake and shark?

Does The Perceived Quality Of The Product Influence The Customer Loyalty

Perceived product quality is not a measure of loyalty, it is possible that consumers will be loyal to different products on a different hierarchy of qualities, according to their needs and economic ability. It should be noted that regarding products of high involvement the consumer may develop loyalty to products with high perceived quality.

Creativity Creates Real Wealth

The guy who dares to be different. The bigger you get, the harder to manoeuvre. Customers are entitled to a little theater.

What Does Your Brand Smell Like

Close your eyes for a moment and think of the smell of freshly baked bread – what does that wonderful warm smell remind you of? Perhaps it takes you back in time to your childhood, to Sunday mornings when you used to walk down to the corner bakery to buy a fresh loaf dusted with flour. In the same way that an everyday aroma can instantly take us to another place and time in our minds and remind us of people and places, so too is it possible to associate your brand with an aroma in the minds of your customers and clients.

Famous Corporate Name Sell-Outs

Sometimes people can buy out a name when they buy out a smaller company which has a single product or range of products that are very well known. An example of this is the Macromedia buy out by Adobe where the products retained their original names to retain consumer identification.

Apple Gets Sued Over The iPhone

There may very well be other products out there labeled iPhone, but Apple has made the biggest splash with theirs. They shouldn't be surprised that they are targeted by Cisco. What surprised me is that Apple went ahead with the unveiling while the name was still unsecured.

Comparing Branding To The Accounting Principle Of Goodwill

Branding is very similar to the accounting principle of Goodwill.

7 Great Reasons To Get A Company Logo

Creating a positive business identity. A company logo can be an invaluable marketing tool if created and used correctly. The logo is a memorable and meaningful representation of your company. It is important that you do not just blow off the design of your company logo. Hiring a professional design firm is well worth the money. Read these benefits of having a logo with superior design and you'll see why.

Minding Your Own Brand: If The Cake Is Bad - What Good Is The Frosting?

All too often, companies approach brand development by just worrying about the frosting. They spend all their efforts focused only on what people see on the outside (corporate identities, marketing messages, product and service positioning, etc.) Companies have trouble realizing that if they don't have the proper internal brand culture, customers may be wowed at first only to be disappointed by the bad taste that is left when employees deliver a less than promised brand experience. In order to develop a strong external brand, companies must first develop a strong internal brand. By utilizing organizational development strategies along side brand development tactics, companies can create a brand culture which consistently delivers extraordinary brand experiences. The result is a brand which inspires passion and recruits both internal and external advocates.