Making Your Corporate Identity A Brand!

Corporate branding!! Have you ever given a prime thought to what corporate branding means does? If not try it, Branding means process by which true character and purpose of the company or organization is communicated. And it starts with corporate logo.

Minding Your Own Brand: After All Isn't It Just A Piece Of Toast?

It is all well and good to want to develop a logo which represents much more than its surface appearance, but the real question is will the company live up to the logo’s promise. Therefore, companies must remember that sometimes a logo is just a logo.

Perception Is Reality - Are You A Pink Flamingo?

Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...

Logo Mats Create A Great Impression

A well designed logo mat will have a positive impression on your staff and visitors alike by reinforcing your company branding.

Express Yourself

Freedom of expression is one of our basic first amendment rights. It says that we are free to express ourselves however we see fit within reason. What better way to increase your business awareness than to apply your first amendment right to your promotional products? Promotional products are meant to raise awareness and increase traffic flow and when they are used correctly, increase your business. The more creative the promotional product, the more success they are capable of. First amendment rights are the most important in our society, so why not use them to make your promotions that much more successful?

Who Are You? What Do You Do? (And Does Anyone else Know?)

If you're not monitoring your brand, you're at the mercy of the public!

Exclusive or Inclusive, Which Jeopardizes the Brand?

It has become a growing trend for high-end famous designers to partner with mass-market retailers. We've seen it with Karl Lagerfeld and H & M, last season's partnership with Viktor & Rolf and H&M, and most recently Proenza Schouler and Target. These partnerships have been very lucrative for both sides. One could even argue that the mass-market retailers might be getting more out of the deal.

Web Branding - Bottled Rainforest

Why is passion required in web branding? Why isn't web branding just another function of marketing? Does anyone really care about how we brand our companies? This article seeks to answer some of these questions.

Promotional Products - Assisting All Avenues of Your Business

Memorabilia, souvenirs, mementos, monograms- our society treasures them. We are collectors. We emboss, engrave, customize, and personalize. We give so many gifts in our day to day lives for just about any occasion. And, we enjoy receiving gifts. We embroider blankets for weddings, bibs for babies, dog bowls for pets, backpacks for children, and golf bags for adults.

Integrating Tools - Branding and Trade Shows

Branding is one of the primary ways of solidifying your business with respect to marketing. Engaging in trade shows another. Recognizing the interrelationship of the two ideas is significant. Here's why.

What's In Your Launch Box?

Launch your branding and marketing with confidence using this step-by-step plan. Learn how to think beyond the common conceptions of branding and think–brand power.

Branding Your Brand Image With Promotional Products & Gifts

Branding is one of the most visible concepts in today's marketing world. Everything is about branding - literally. Your company's brand is more than its name or its logo. It's an amalgam of everything that's visible about your company. Your brand reputation used to be an organic thing, something that grew out of your interactions with your customers and the public. These days, brand image is far more likely to be manufactured than it is to grow naturally.

Are You Good, Great Or Awesome?

There are three kinds of businesspeople...

The Webkinz Craze

Are Webkinz the next TY Beanie Babies? This article looks deeper into the Webkinz craze to find out.

On Business, Branding and Backyard Fences

There is a major disconnect in the world of small business. Read this week's article to learn what trend in business that many small businesses are missing the boat on.