Virtual Business Cards: Using Virtual Stationery in Networking and Business

Virtual business cards and stationery are quickly gaining popularity amongst business owners. This article explores the many ways that virtual business cards and stationery can be used to market or brand a business online.

Acquiring Quality Logos - Logo Design Guru

Quality logos are the foundation of marketing and promotional techniques for business. Among the characteristics associated with high quality logo design are uncluttered images and text, and minimal colors. The McDonald’s logo, “Golden Arches”, is a great example of an uncluttered logo that is simple, effective and widely recognized. Size is another characteristic which underlines the quality of a logo. Big or small, a quality logo has a matching background and distinct texture. The logo is included on all promotional material including business letterhead, presentation boxes, billboards and brochures.

Why You Need A Website Gestalt

'Wired' magazine published an intriguing article entitled 'Very Short Stories' where they asked a number of authors to create a story in only six words. At first this seems to be an impossible task, but as you'll see it's an excellent example of how the principles of Gestalt can help marketers develop powerful marketing messages on their websites or in any other marketing venue.

Viral Marketing - Impacting Established Brands

In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace 'viral' marketing campaigns. As there can be no assurances with each viral project, executives do not have the 'usual' facts and figures to make a well-informed and substantiated decision. By its very nature a viral project must be unlike anything that has been done before.

Is Business Image Important?

Business image is your business contacts' concept of your home business. What does your business image say? A professional image tells the customer a lot about your home business.

Why Create a Brand?

Branding is not just about a logo, it is about how you are perceived in every aspect of your business.

Does Your Logo Draw or Repel Clients? How Can You Know? What Can You Do?

How to know if your marketing materials are working for you and not against you. Your marketing materials send out vibrations that either attract or repel customers. If your materials don't reflect your true self, it will cause potential clients to distrust you. What can you do to make certain your marketing materials are doing the job you want them to do.

Financial Services Giant Grabs Northeast Naming Rights

In a bold move Citibank signs back-to-back deals for high profile naming rights. Strategic move will bolster presence in New York and enhance launch in Boston area.

Branding, is It Time for a Change?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

How Branding, MarComm and CRM Relate

Why and how Branding is much more important and difficult than Sales, Marketing Communications and CRM. Branding much more important because it is the cluster of ideas that determine what the business means to prospects, and which transform prospects into customers. Branding is more much more difficult because it has to overcome the resistance, not only customers inertia, but often even their existing use of competitors. While Sales and Marketing Communications and CRM are both necessary functions, they are ultimately mechanisms for delivering the brand message through their unique media and interactions to prospects and customers.

Why Do You Need A Brand Agency?

The purpose of a brand agency is to maximize the impact of your marketing investment. It is to make your brand work the hardest it possibly can. This is because your brand is independent of the money you have available to support it. So the greatest single value to be gained from a branding agency is the best brand positioning and communications that your product or service can support on a sustainable basis. Both you and your competitors have a marketing budget. Your advertising and media agencies are there to make your money work as hard as it can. They can choose different media, or schedule the media differently, or have different advertising and packaging. But no matter how hard they try, their ability to increase the power of your marketing investment is limited. This is because it is your brand that will most determine whether your prospect will choose your product or that of your competitor. In a nutshell. You need a brand agency. It is your best way toward making sure you get the most bang out of your marketing buck!

Strategies on Brand Building by Top Brand Gurus

Brand is not a logo. The test is that if one removes the logo, will one still be able to recognize the brand ! The fundamental law of Marketing is the Law of Leadership. It is better to be first than to be better. Microsoft launched in ’81 while Apple launched in ’84. Apple is better in hardware, software and other areas but has only 3% share while Microsoft has 94% share. Inspite of this law, every company focuses on being better. The best voted Marketing book in America is titled “Simply Better”.

How To Build A Global Brand

The Global Brand enables organizations to take advantage of economies of scale with regard to marketing investments. The Global Brand is much more difficult to develop. A Global Brand Positioning architecture has four layers. it also has uniform brand name and graphics across all countries. However, the execution of brand communication in each country must take advantage of local idioms and situations to maximize local relevance of the global brand positioning.

Defining Your Brand

Branding and keeping up with the brand is a lot of hard work. It means keeping on top of all communications to customers, making sure that service is top notch, and bending over backwards to keep a good name for yourself.

The Brand or You

People who want to have a reason to contact you will often do so through your brand identity. If someone wants good coffee, they have many choices of which place to go for a good cup. Peet's and Starbuck's offer you a reason to go through their branding.