Many A Small Is Together Big

It's a myth that brand-building is only for the big daddys in the market. Even small business enterprises can benefit tremendously by focussing on brands as key value creating assets. Brand-building has got more to do with clarity, conviction and commitment rather than huge marketing budgets.

How a Nonprofit Name Change Generated Attention & Momentum: A Case Study in Branding

Does your nonprofit's name say everything it could? NOW Legal Defense & Education Fund had a 34-year history of positive action, but their target audiences were still confused by their name. In response, the organization’s leadership focused on a name change as the communications strategy most likely to boost its ongoing evolution and outreach to broader audiences. Vice President of Communications, Maureen McFadden details the process that led to the organization’s ultimate success and provides proven tips for any nonprofit considering a name change.

Branding Your Business

You don't need to be a big corporation to make a brand for yourself, here's all you need to know about branding.

Accounting Logos - Salient Features of Accounting Logo Design

There is a lot of consideration when being burdened with the complex tasks of creating and designing a logo, which not only reflects the image of the company, but will catch the attention of the consumer and client population. Logos need to be eye catching, and can be considered as tools which give positive first-time impressions of the industries or organizations they’re representing. Prior to a business promoting its major products and services in the market, its entrepreneur needs to be creative and design a logo, which is both innovative and creative

Why Faceless Technology Requires More Contact

There are only a few ways to make a memorable impression. When we blend and balance our communications, we become more noticeable. One of my favorite technology branding tools is brand mail.

Why You Need A Website Gestalt

'Wired' magazine published an intriguing article entitled 'Very Short Stories' where they asked a number of authors to create a story in only six words. At first this seems to be an impossible task, but as you'll see it's an excellent example of how the principles of Gestalt can help marketers develop powerful marketing messages on their websites or in any other marketing venue.

Your Business Title is an Important Marketing Tool

If you can make the decision on your title, think carefully so that it will attract the attention of potential customers.

Beat Your Competition With A Strong Personal Brand

Turning your talents, skills and values into competitive advantage may be easier than you think. Use one of the most powerful small business owners' tools - Personal Branding.

Authenticity: Your Advantage Over the Big Guys

How small business can compete with the big guys by leveraging their magic bullet: authenticity.

Spelling Counts

Why worry about grammar and spelling? After all, don't your customers just want the product?

Why Create a Brand?

Branding is not just about a logo, it is about how you are perceived in every aspect of your business.

LOGOs Can Make or Break Your Brand

Make the logo meaningful; initials only work if the branding is strong.

Branding, is It Time for a Change?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Logo Designers - The 5 Point Plan To Designing A Stunning Logo

If we had a dollar every time somebody gave us their opinions on what makes a great logo we'd be able to at least buy a round or two round The Porter during happy hour (providing they'd allow payment in dollars). So, are there any big secrets to putting together a recognisable brand? Indeed there are my friends, read on if you dare...

Make Your Logo Speak!

Logos establish a one to one connection with the people at large. Hence, it is highly necessary to lay greater emphasis on the communicative power of a company or corporate logo. This is one sure shot way to popularize your brand.