Nonprofit Name Change - Four Tips for Success

A name change may seem daunting but it can be a powerful opportunity for change. Read this article for tips that helped Legal Momentum turn their name change into a success story. From pre-change research to training staff strategies, these tips will help you navigate the challenges of a name change and steer your nonprofit towards branding success.

Do You Need a Brand

Is a brand really necessary? Yes. Find out what a brand is, and why it's so important to have one.

Achieve Your Business Success Through Clear Differentiation

Understand and deliver clear differentiation for your product and service proposition using these simple steps. While pricing is important it is not the only buying consideration. Find out how you can create your own uniqueness.

Naming Your Start-up: Simple Do's and Don’ts

The time to start thinking about the ideal name for your new business is at the same time you start putting your business plan on paper. Yes, your business – no matter how small a start-up – should have a written business plan. But that’s another story for another day. For now, let’s look at the most important reason to pick just the right name for your business.

Create a Market Position for Your Medical Practice

Maintain and grow patient base by carving out a unique brand for your medical practice. This article is useful to medical practices to define their communications strategies.

Branding Your Business

You don't need to be a big corporation to make a brand for yourself, here's all you need to know about branding.

Selling Your Own Fragrance Brand

Launching your own fragrance? Some things to consider before you start!

That's My Eyeball!

I was checking out the independent films at Netflix a few minutes ago, when something startling happened. I came across a DVD cover with an oddly familiar blue eyeball staring at me. “I know that eye” I thought. “Wow, imagine being able to recognize an eye” I continued to silently mutter to myself. “Gee, we have amazing perceptual abilities,” I went on to remark, still dazzled by my find. Then I tripped off on a thought chain about retinal scans and the like, when it hit me. “I know who that eyeball belongs to!”

3-Steps to Creating Brand WOW on the Internet

I am a huge proponent of using the Internet (without neglecting offline strategies) to grow your business outside of your zip code while driving local business to a place they can learn more about connecting with you. Let me take you through some brand building basics that give you WOW power online.

What The Holidays Teach Us About Branding

If your company were a holiday, how would it be celebrated? Take a few lessons from the timeless traditions of the holidays and infuse your company with meaning.

Why You Need A Website Gestalt

'Wired' magazine published an intriguing article entitled 'Very Short Stories' where they asked a number of authors to create a story in only six words. At first this seems to be an impossible task, but as you'll see it's an excellent example of how the principles of Gestalt can help marketers develop powerful marketing messages on their websites or in any other marketing venue.

Viral Marketing - Impacting Established Brands

In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace 'viral' marketing campaigns. As there can be no assurances with each viral project, executives do not have the 'usual' facts and figures to make a well-informed and substantiated decision. By its very nature a viral project must be unlike anything that has been done before.

Authenticity: Your Advantage Over the Big Guys

How small business can compete with the big guys by leveraging their magic bullet: authenticity.

Let the Gimmicks Go

Why do gimmicks give the wrong impression?

Does Your Logo Draw or Repel Clients? How Can You Know? What Can You Do?

How to know if your marketing materials are working for you and not against you. Your marketing materials send out vibrations that either attract or repel customers. If your materials don't reflect your true self, it will cause potential clients to distrust you. What can you do to make certain your marketing materials are doing the job you want them to do.