Citibank-New Markets

Citibank is one of the leading banks worldwide. It is now planning to expand its credit card business to Asia Pacific area. There are surely threats in that market, but there are also excellent opportunities. In this article I will analyze the Citibank as a brand and will discuss possible solutions to the problems that might occur in the new market.

The Future of Chinese Brands to Come

History is about to repeat itself again and China is coming online and working to out produce the rest of the world and become the leader in many industries. Of course they know, since they have been studying our methods of commerce that they need to develop their products and develop their brands.

Sponsorship and Sports – The ING Example: Running & Formula One

Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. ING has chosen both Running and (only recently) Formula One - an interesting choice given the fact that ING is Both Bank and Insurer...

Can a Small Business Be A Big Brand?

Do you think of your business as a brand? Because it is one, whether you view it that way or not. Even if it's just you, a solo-professional, working out of your home. Here are some tips for making a small company a big brand.

Advantages of a Branded House or a House of Brands

Generally speaking, creating a branded house is a more efficient model than being a house-of-brands because it allows for a more cost effective means for new product launches and brand extensions. However, executing the house of brands strategy successfully requires uncommon diligence and hard work. Both of these are scarce — and therefore very valuable. It is just plain easier to launch individual brands or to try to differentiate your “branded house” by the table stakes of your category because all these require is an understanding of yourself — not an anthropological understanding of your most coveted prospects.

Achieve Your Business Success Through Clear Differentiation

Understand and deliver clear differentiation for your product and service proposition using these simple steps. While pricing is important it is not the only buying consideration. Find out how you can create your own uniqueness.

10 Benefits of Branding

A short list of clear benefits for building a platform of Branding.

Co-Branding

Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand.

Why Designing the Right Business Logo Matters So Much for Branding, Customer Loyalty and Success

A company's logo is probably the most important element affecting a company's image and brand, affecting everything from the company's image to how its employees feel about their company, yet does it really receive the attention that it deserves, especially for small to medium businesses today?

A Quick Consumer Guide to Buying Custom Logo Products

Whether you’re a newbie to buying customized logo products for your company or other business operation, or an old pro that needs to be taught a new trick or two, you might be surprised at just how much the Internet has revolutionized the custom logo products industry.

Branding Your Business

You don't need to be a big corporation to make a brand for yourself, here's all you need to know about branding.

Accounting Logos - Salient Features of Accounting Logo Design

There is a lot of consideration when being burdened with the complex tasks of creating and designing a logo, which not only reflects the image of the company, but will catch the attention of the consumer and client population. Logos need to be eye catching, and can be considered as tools which give positive first-time impressions of the industries or organizations they’re representing. Prior to a business promoting its major products and services in the market, its entrepreneur needs to be creative and design a logo, which is both innovative and creative

3-Steps to Creating Brand WOW on the Internet

I am a huge proponent of using the Internet (without neglecting offline strategies) to grow your business outside of your zip code while driving local business to a place they can learn more about connecting with you. Let me take you through some brand building basics that give you WOW power online.

How Does Your Company Name Affect the Relationship You Have With Customers?

Why should a company name matter?

Your Business Title is an Important Marketing Tool

If you can make the decision on your title, think carefully so that it will attract the attention of potential customers.