Position Yourself In the Market and Cut Down on Unnecessary Advertising

It doesn't really matter if you don't know what works and what doesn’t work at first. What matters is that you take responsibility to control and watch where your money is spent and start cutting down on unnecessary advertising.

Brand Loyalty...Construction or Destruction Through Service and Value

You have the chance to deliver value to your customers at every turn - use it or deminish your brand.

McDonalds and Brand Development - Where Next?

Where to brand next? Where should mega-brands go? Example for McDonalds.

Baileys

Baileys is one of the most popular brands existing. Not many people know that the same company produces Baileys Cream, Guiness and Smirnoff. In this article we will take a closer look at the company and at the market it operates in.

Five Myths That Effect The Decision To Just Do It!

Article looks at 5 reasons people will benefit from working with a Specialist.

Sponsorship and Sports – The ING Example: Running & Formula One

Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. ING has chosen both Running and (only recently) Formula One - an interesting choice given the fact that ING is Both Bank and Insurer...

Company Logo Design: Rebrand Your Company With A Professional Logo Makeover

Company logo design forms an integral part in the brand building process of a company. A well build brand may need to change its business logo due to variety of reasons like mergers, acquisitions, change in business areas, product repositioning etc. Seeking help from a professional logo design company will not only enhance the look and feel of the company logo but will surely translate into better business returns for the company.

United We Brand

Adopting a united brands philosophy may just be what African and developing countries need if they are to fulfil their dreams of achieving international brand recognition for some of their local brands.

3 Keys To Creating Your Brand

You will automatically create a brand for your business whether you mean to or not. The trick is to mindfully create your brand, and let your unique self shine through!

Rebranding Nigeria's Cities

A conceptual gap still exists in the understanding of the principles and practices of place branding amongst Nigeria's many state and local government officials. Despite the efforts at the centre to promote this novel concept that has been described by branding professionals as one of the fastest growing knowledge sectors in global branding and marketing, it appears that place branding is largely only linked and associated with the various activities embarked upon by the federal government, aimed at improving Nigeria's image in the international community, and to position her as a good destination for tourism and investment in sub-saharan Africa.

Achieve Your Business Success Through Clear Differentiation

Understand and deliver clear differentiation for your product and service proposition using these simple steps. While pricing is important it is not the only buying consideration. Find out how you can create your own uniqueness.

Naming Your Start-up: Simple Do's and Don’ts

The time to start thinking about the ideal name for your new business is at the same time you start putting your business plan on paper. Yes, your business – no matter how small a start-up – should have a written business plan. But that’s another story for another day. For now, let’s look at the most important reason to pick just the right name for your business.

Why Designing the Right Business Logo Matters So Much for Branding, Customer Loyalty and Success

A company's logo is probably the most important element affecting a company's image and brand, affecting everything from the company's image to how its employees feel about their company, yet does it really receive the attention that it deserves, especially for small to medium businesses today?

Acquiring Quality Logos - Logo Design Guru

Quality logos are the foundation of marketing and promotional techniques for business. Among the characteristics associated with high quality logo design are uncluttered images and text, and minimal colors. The McDonald’s logo, “Golden Arches”, is a great example of an uncluttered logo that is simple, effective and widely recognized. Size is another characteristic which underlines the quality of a logo. Big or small, a quality logo has a matching background and distinct texture. The logo is included on all promotional material including business letterhead, presentation boxes, billboards and brochures.

Selling Your Own Fragrance Brand

Launching your own fragrance? Some things to consider before you start!