Staying True to Your Brand...

Luciano Pavarotti is known for his dynamic operatic tenor voice. If he decided to make waves into Country Western music, he'd gain some new Country Western fans, but he'd lose a greater deal of opera fans. And eventually, music fans wouldn't know what to make of him because he has tainted his brand. What about you...

Successful Brands Don't Just Happen, They're Built

What was the recipe for success that global companies used to get where they are today? When you go and buy a product that is globally known, do you ever stop to think that the company was once a small business operated by someone looking to make a difference, like you?

Branding Speech; It Started With Cattle

The other day I was giving a speech to a group of Business Students at a local High School, it seems that the local Future Business Leaders of America has heard I was in town giving a speech to a nearby college. Sure enough it is a somewhat small town and the asked if I would speak. How could I say no?

Net Branding Trends - Part II

So how does one survive the ever changing and evolving branding trends? Essential tips are found here on how to start and/or improve your website [product,service]via the new trends available. Great help for those who are considering innovating and improving their product or service as they transition themselves into the more competitive world of the Internet.

It’s That Bluey White I Really Like

A light-hearted look at whether all the focus today on branding is overlooking the other marketing tools you should be considering.

How To Make Traffic Exchange Programs Work For You!

What do all websites need to be successful? Traffic! Do you know that one of the cheapest, easiest and quickest ways to generate traffic is by using traffic exchanges? Would you like to find out how to use traffic exchange programs to bring traffic to your website and not spend a dime?

Brand Promise, Do You Deliver?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Six Proven Ways to Strengthen Your Nonprofit through Building Your Brand

If you think brands are only for Starbucks and Oreos, think again. Every single organization – including your nonprofit – has its own personality, its own identity, and its own set of characteristics. Read this article to learn six proven ways to strengthen your organization's brand.

Branding - Defining Yourself

Careful branding, and subsequent strategizing and application, can result in increased sales, more customers and an ability to increase the value and, therefore, the pricing of your products. Successful branding compaigns combine relevancy, consistency and awareness.

Promote Your Business With The Right Logo

Logos mirror the vision and objectives of any enterprise. In short, they display what a company or a business enterprise has to offer. A brand identity today, logos are very important for the promotion of your business.

The 7C’s of Branding

Follow these clear principles to building a strong Brand and your business WILL expand!

Top 5 Reasons You Need a Logo

The Nike Swoosh, the McDonald's arches, the Apple. When you see these logos, instantly you identify the business behind them. You associate all of the feelings, attitudes, and experiences you have with these companies to whatever product carries the logo.

Would You Like Fries with That? Is Your Graphic Designer Just an Order Taker

Business owners waste thousands of dollars every year on web sites, brochures, sales flyers, etc. that don’t work. Sadly, these are often projects that shouldn’t have been started in the first place, but no one on their team (or their outsourced graphic designer) advised them it was a bad move. As a result, business owners waste money and eventually become discouraged with taking a proactive approach to attracting new customers – “marketing”. This article focuses on helping you make wiser choices and not wasting time and money when it comes to hiring the right designer for you.

The Future of Chinese Brands to Come

History is about to repeat itself again and China is coming online and working to out produce the rest of the world and become the leader in many industries. Of course they know, since they have been studying our methods of commerce that they need to develop their products and develop their brands.

Supermarket Brands Are In Real Trouble

What makes Wegmans so formidable? They learned their brand lessons well and are playing brand hardball. Borrowing on the specialty marketers like Whole Foods, Fresh Market and Bread & Circus, and the upscale brands of Four Seasons and Ritz Carleton, they recognized that brands that differentiated the customer enabled these brands to become destinations. They became a magnet for those seeking specialness, specialty, high quality foods, and experience - within a geographic area. When the shopper believed they were a more discriminating shopper (what we call a Brandface), these shoppers were willing to inconvenience themselves by traveling a greater distance to satiate that self-identifying need. They would also be willing to pay higher costs for that same self-identification.