Boredom Is the Enemy: 16 MORE's to Pump Up Productivity

When was the last time you were bored?

Hip-Hop's Influence on Brands

Music has always been the heartbeat of society. Its influence is both broad and longstanding. No other genre has had an influence on brands like hip-hop music. Within the past decade, hip-hop has morphed into a global moving force. Read how the $4 billion-a-year industry influences everything from fashion and the media to cola and hamburgers.

Save Hundreds of Dollars on Your Insurance from the Reptilian Insurance Company

You have to love the branding of the Gieko Insurance Company Gecko. Brilliant marketing and you have to laugh because it is so ridiculous and funny to listen to a Gecko with an Australian Accent no doubt tell you that you can save hundreds of dollars on your car insurance by switching to Gieko.

What Are Your Marketing Decisions Based On?

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Can A Website Help Grow Your Brand? - Part 1

Now that you're familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an advertising plan (see that issue again or sign up so you don’t miss an issue), it's time to think about effectively leveraging your time, effort, and money. A website can help you do just that.

Branding Speech; It Started With Cattle

The other day I was giving a speech to a group of Business Students at a local High School, it seems that the local Future Business Leaders of America has heard I was in town giving a speech to a nearby college. Sure enough it is a somewhat small town and the asked if I would speak. How could I say no?

Web Branding Matters -- Part Two

Brands grow in time. They appear overnight but they can die as fast if you fail to address at least four of the crucial aspects of the branding process:

Make Your Mark: 3 Steps to Turn the Ordinary Into Extraordinary

Ever wonder how you can make a unique mark in your industry? Let me show you three simple steps you can apply TODAY to stand out and get noticed.

Organic Naming -- Creating Company and Products Names with Deep Roots

How to create natural, intutive business and company names that resonate with your customers. In an age of artificial and coined naming, this naming strategy can often produce a memorable brand name that really works.

Brandbuilding with Taglines

Give your target market a shortcut to assist them to know and remember you. A tagline can help you stand out in a cluttered marketplace. Find out the 5 benefits a tagline delivers. See 10 examples of effective taglines. Discover the 5 steps to a new tagline. Then evaluate your new tagline against 8 criteria to see if it's as effective as possible.

How To Make Traffic Exchange Programs Work For You!

What do all websites need to be successful? Traffic! Do you know that one of the cheapest, easiest and quickest ways to generate traffic is by using traffic exchanges? Would you like to find out how to use traffic exchange programs to bring traffic to your website and not spend a dime?

Why The World Loved The Steve Irwin Personal Brand

What was it about Steve Irwin that made his so popular? How did this Aussie bloke with a passion for animals become such a worldwide phenomenon?

Branding - Defining Yourself

Careful branding, and subsequent strategizing and application, can result in increased sales, more customers and an ability to increase the value and, therefore, the pricing of your products. Successful branding compaigns combine relevancy, consistency and awareness.

Brand Loyalty...Construction or Destruction Through Service and Value

You have the chance to deliver value to your customers at every turn - use it or deminish your brand.

The Benefits of Hiring Orange County Airport Shuttle Services

Persons who regularly travel by air are commonly faced with a series of problems regarding the arrival at the airport as well as the departure from the