Personality Branding: Re-Inventing Yourself

The question really is not what you sell, though this is important, but it is more of how you package what you sell, in branding, the container is more important than the content.

Starbucks: Please Don't

There they go again. Starbucks Corp. is on a mission to boost sales of glittery snow globes and other non-coffee items. Been there, done that, and not very well.

Branding Or Marketing? Same Or Different?

Brand tools can be a very important part of making your product available to the right people and at the right price. If you have a product then you must know why is going to be your audience.

Brand Your Business In A Personalized Way

The waitress who gets your coffee is named Jenny. The attendant at the service station is Mike. Vinny is your door man. Nametags make it possible for you instantly know at least another person's name, and opens the door for a personal connection. That personal connection can be the difference that gets you better service and makes for a more pleasant interaction overall.

Creating a Strong Nonprofit Brand

As your nonprofit grows, developing a consistent message and brand that is easily accessible by your staff is essential. Discover the solution to creating a strong nonprofit brand in 4 simple steps

Dig a Deeper Well - How to Tap the Power of Your Brand Image

Getting the most from your company's brand requires more than knowing what you do. It requires an understanding of who you are.

5 Tips to Quickly and Inexpensively Improve Your Brand Identity

In an overcrowded marketplace, if you're not standing out, then you're invisible. Establishing a brand is absolutely critical to long term, sustainable business growth – especially in service oriented businesses. The single biggest motivator in buying is not data, nor is it facts, it's emotional response. People buy when they feel comfortable, when they feel they can trust you.

How Does Your Audience Perceive Your Logo?

In business, good graphic design isn’t simply a luxury. It’s an absolute necessity.

Small Business Marketing Tip - Brand and Customer Referrals

It's true: Good customers want to help your business succeed. Let's help them out. Lots of people talk about word-of-mouth advertising. Creating successful word-of-mouth is much more art than science. Think of it as having your customers and employees carrying a Brand Banner for you.

Business Card CD Duplications

One of the most important principles in business is branding. This is because it plays a big role in creating product awareness and creating more business for companies. Given this, companies make it a point to come up with logos and produce collateral material such as letterheads, envelopes and business cards that project a professional brand or image. Recent developments such as the dawn of e-commerce has also made it possible for companies to project and promote their brand using tools such as the Internet. Companies come up with web sites and use e-mail for various business purposes. This has spawned more uses for electronic media, which, in turn, have aided companies in their advertising and brand awareness efforts. One of these efforts is the use of CDs as business cards.

Net Branding Trends – Part I

Branding has always evolved from the simple to the complex, just like everything else. Evolution begets progress. Now in this Information Revolution the battle of branding is always as they put it – innovating itself and stiff competition is the name of the game.

Protecting Brands From Being #1

At first, it really sounds odd to say that a brand has done a good job protecting itself from being number one in their category. After all, isn't it the goal of many companies to rise to that coveted position? Unfortunately, however, it can be a pratfall and dangerous precipice.

Branding Your Own Beauty Care Line? Get Your Artwork Straight

It's exciting when you are designing your own hair and skin care line, but don't loose focus on what might be the most important aspect of your line - the artwork.

Successful Brands Don't Just Happen, They're Built

What was the recipe for success that global companies used to get where they are today? When you go and buy a product that is globally known, do you ever stop to think that the company was once a small business operated by someone looking to make a difference, like you?

Is Your Mindset Holding You Back?

As business owners and professionals, we made the decision to open our business for many reasons. The first one is (or should have been) because we have a love of what we do. We want a worklife focused on what we love doing and what we're most skilled at doing. The second reason is often that we want control over our lives: We don't want someone telling us what we’re worth.We want to control our schedule. We want to control our life.