Brand Naming - Art, Skill, and Luck!

A great name is like extra octane in a brand. A bad, boring or sound-alike name won't necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity an...

Creating Brand Awareness through Effective Brand Names & Symbols

This article will provide brief overview about the concept, advantages and use of effective branding to create brand awareness among consumers.

Corporate Internet Branding

The Internet, whether through public Web sites, search engines, Internet radio broadcasts, and e-mail are very targeted. It is shown to reach the right target at the right time with the right message.

An Inconvenient Truth — A Failure to Persuade

What does all this have to do with branding to steal market share? Just everything. Most brands market and advertise to their own current customers and ignore the precepts of those “from the other camp.” At times, it is even more of a waste of funds in that brands talk only to themselves and not even their own customers

What Does Your Environment Say About You And Your Business?

Does your physical environment present the image of a successful business or does it look like you're trying to save money? Do your marketing materials present an image that resonates with your target or do your brochures look like you printed them at home? Does this stuff matter?

Branding Or Marketing? Same Or Different?

Brand tools can be a very important part of making your product available to the right people and at the right price. If you have a product then you must know why is going to be your audience.

How To Create A Unique Personal Brand

Millions of people are starting online businesses in hopes of creating additional income for themselves and their families. With many men and women sharing the same names how do you get your name to stand out? The only solution is to create a Unique Personal Brand. What is a personal brand?

The Power Of The Package

Hey branders, marketers, product development managers and packaging pros. It's time to step up to the plate with your product packaging. Mainstream advertising is losing ground. No one is paying attention to it any more. That puts packaging in line to take its place and capture the consumer's attention and get up close and personal.

Effective Online Logo Designs

For those individuals seeking inexpensive logo designs, look no further, online logo designs fit the bill very nicely, thank you. The Internet truly can be your best friend, especially when you're starting up a small business.

Elements of a Professional Business Letterhead

What are the most improtant elements in a professional letterhead? This article will help you think about your own letterhead and give you some helpful design tips to easily create a professional letterhead with lots of sample letterhead ideas.

Dig a Deeper Well - How to Tap the Power of Your Brand Image

Getting the most from your company's brand requires more than knowing what you do. It requires an understanding of who you are.

Using Headshots to Define Your Business Brand

Do you ever wonder if you should put your photograph on your website? Many online business owners seem to opt into the anonymous aspects of internet ecommerce. They don't publish their name, let alone share their face with website visitors and customers. But is that the right decision?

Small Business Marketing Tip - Brand and Customer Referrals

It's true: Good customers want to help your business succeed. Let's help them out. Lots of people talk about word-of-mouth advertising. Creating successful word-of-mouth is much more art than science. Think of it as having your customers and employees carrying a Brand Banner for you.

Hip-Hop's Influence on Brands

Music has always been the heartbeat of society. Its influence is both broad and longstanding. No other genre has had an influence on brands like hip-hop music. Within the past decade, hip-hop has morphed into a global moving force. Read how the $4 billion-a-year industry influences everything from fashion and the media to cola and hamburgers.

Image is Everything, Almost

If image were everything, then knowledge, passion and skill would not be necessary. A total and comprehensive package is what gives a company the competitive edge.