Five Tips on Naming Your Business

It's best to try and brainstorm with a mastermind group of friends or colleagues. Write down one hundred possible names, either on a whiteboard, or on a piece of paper. The important thing is not to constrain anyone or anything.

Effective Professional Branding – The Transition From What You Know to Who You Are

Building professional branding which communicates that you are x with y years of experience in industry Z and that you know to do A,B,C.D and have knowledge in E,F , G is boring and won't bring you career and business success. Building professional branding is essential for one's career and business success. Economic changes, globalization, job trends and technology have changed the concept of professional branding and its implementation. The article discusses what is the new authentic professional branding and how to establish and use it for your career and business success.

3 Steps to Creating A Knockout Corporate Logo For Dum Dums

A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.

It's A Lot Like Spinach Stuck Between Your Teeth – How Can You Tell You Need Marketing & Design Help

Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open – everyone sees it, it looks bad, but no one will tell you to your face. It’s tough to know when you look good and when you need a little help. Your business image is no different. So how can you tell when you might need marketing and design help? Reading this article is a great place to start.

The Style Guide

The style guide makes it possible that your brand is speaking with one voice even if three different departments located in three different locations are presenting your brand to your customers. In case there is one day a question which cannot be answered by the style guide,

Corporate Internet Branding

The Internet, whether through public Web sites, search engines, Internet radio broadcasts, and e-mail are very targeted. It is shown to reach the right target at the right time with the right message.

How Lanyards Are Used in Business and Industry

Lanyards have become extremely common nowadays. It is very normal to see ID badges dangling from a person’s neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. All these prove the popularity of lanyards in business and industry.

So What?

Well that certainly is a direct -- if not offensive -- title, isn't it? Stay with me a little while longer, and you will understand its significance. Many of us realize that, to get a buyer's attention, we have to tell them about benefits. As Jack Trout and Al Reis wrote in their best-seller, Positioning, everyone listens to the same radio station, WII-FM (What's In It For Me?). No one really cares about us as businesspeople; they care about how our businesses can help them achieve their objectives.

Archie Has a New Groomer

Archie is our little adopted Terrier dog I rescued a few years ago. Archie goes to the groomer every few months.

Philadelphia Cream Cheese With Jelly is Way Cool

When studying brand name marketing and line extension on a product it is necessary to look at reasonable, relative and current case studies. Too often academia and business colleges that produce MBA students are too busy looking at the past and what worked then or did not work. Studying current topics and current products gives the students a better idea of the actual marketplace and what might work in the future.

Branding Or Marketing? Same Or Different?

Brand tools can be a very important part of making your product available to the right people and at the right price. If you have a product then you must know why is going to be your audience.

Brand Your Business In A Personalized Way

The waitress who gets your coffee is named Jenny. The attendant at the service station is Mike. Vinny is your door man. Nametags make it possible for you instantly know at least another person's name, and opens the door for a personal connection. That personal connection can be the difference that gets you better service and makes for a more pleasant interaction overall.

Effective Online Logo Designs

For those individuals seeking inexpensive logo designs, look no further, online logo designs fit the bill very nicely, thank you. The Internet truly can be your best friend, especially when you're starting up a small business.

What's The Value of Your Reputation?

If you have high quality support services and polices, and your employee satisfaction surveys show that your employees are happy, are your customers actually experiencing results that match or exceed your brand promise? Inconsistencies create disjointed experiences for customers who will be constantly adjusting to your company’s different styles, behaviors, standards of performance, and promises. This makes it very difficult to develop a sense of affinity and loyalty with your company.

5 Tips to Quickly and Inexpensively Improve Your Brand Identity

In an overcrowded marketplace, if you're not standing out, then you're invisible. Establishing a brand is absolutely critical to long term, sustainable business growth – especially in service oriented businesses. The single biggest motivator in buying is not data, nor is it facts, it's emotional response. People buy when they feel comfortable, when they feel they can trust you.