How Does It Feel to Have a Professional Business Brand Designed for Your Company?

Remember what it was like to get a new pair of shoes? You felt like you could run like the wind – and you told people you could do it. How about a new pair of perfectly fitting jeans or your letter jacket in high school? It made you actually want to go to school to show them off, didn’t it? Can having a professional business brand designed for your company makes you feel the same way - absolutely.

Accentuating Your Business Building

If you own or lease a business building and you want to get more traffic and attract people to see your signage it is important to accentuate your business building if at all possible. If you lease a building you may have to look in the lease to see that there are no restrictions on your signage.

How to Brand a Small Business

Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination.

The Importance of Image in Business Communications

In the business world, image is everything. What happens if a business website is full of distracting images, out of date information, and copy that is full of spelling and grammatical errors? How do you establish trust with your customers? Through your words.

Your Business Bio Length

TJ Walker explains how to craft your business bio and what length is should be.

3 Steps to Creating A Knockout Corporate Logo For Dum Dums

A corporate looking logo can effectively make you look far more important than you actually are. By adopting this simple 1,2,3 step guide we can turn your existing crummy logo into a world beating effort - garaunteed to impress the ladieees.

The Name Game: Part 2

This article is the second in a series of three that addresses best practices in corporate naming.

Let The Logo Do The Talking For Your Business

Logos are icons of a trademark or brand, designed to symbolize a company, product or service or an organization's personality. The symbol that creates the brand recognition for a company, that is, the logo should be created in such a manner that it stand-alone tells the full story of your company or product and leaves its impact in people’s minds.

Fire Branding Customers to Your Business

The idea of fire branding customers comes from my grand daughter, Taylor. I realized that several companies are fire branding their image everyday. All I have to do is see a red and blue swirl and Pepsi comes to mind. A few yellow arches and hamburgers with fries make me hungry. A consistent image is what makes this work for them.

Make A Name For Yourself, Or Someone Else Will

If you can’t concisely and immediately articulate who you are and what you’re all about, one of two things will happen...

Corporate Internet Branding

The Internet, whether through public Web sites, search engines, Internet radio broadcasts, and e-mail are very targeted. It is shown to reach the right target at the right time with the right message.

An Inconvenient Truth — A Failure to Persuade

What does all this have to do with branding to steal market share? Just everything. Most brands market and advertise to their own current customers and ignore the precepts of those “from the other camp.” At times, it is even more of a waste of funds in that brands talk only to themselves and not even their own customers

Archie Has a New Groomer

Archie is our little adopted Terrier dog I rescued a few years ago. Archie goes to the groomer every few months.

Educate Your Customer to Make the Sale

Teaching is another way that you can market your business as well as increase your profits. You can educate your customer, or even use teaching as a way to create another product for your business.

How To Create A Unique Personal Brand

Millions of people are starting online businesses in hopes of creating additional income for themselves and their families. With many men and women sharing the same names how do you get your name to stand out? The only solution is to create a Unique Personal Brand. What is a personal brand?