Give a Little, Gain a Lot: Philanthropic Marketing Yields Big Rewards for Small Businesses

You can build a big business brand with a small budget. You can create huge gains for your business by partnering with a non-profit to build a better brand. Think outside the box and see your brand succeed.

Banks Slogans are Not Bank Brands

Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time.

Case Study; Brand Name Myth #133

Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money.

Designing a Brand for Your Business

Learn how to make your business a big name. The most crucial part of a branding is it will often be the first or only impression that you leave with most of your future clients.

Company Logo Design: A Must Have Tool for Your Brand Identity

The article explains the importance of establishing a brand identity for a business and how a professionally designed company logo can elevate a business to the next level of success and take an organization head-to-head with larger competitors. It also provides a brief hint on the necessary attributes of a professional company logo.

Visual Branding Keys To Make Your Business Memorable

Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.

A New Brand Does Not Mean A Name Change

If your fiscal goals are not being met it is possible that the problem is not in your ad copy, media mix or sales force but in your brand permissions.

The Package Goods Category Is a Battleground

Preference and margins cannot be found in product enhancements and efficacy — these two improvements are simply the cost of doing business. In today’s crowded market space your preference and margins stem directly from your brand.

Branding a New Service in an Existing Small Business; Case Study

If you run a small business and you have a community following of sorts you have to be careful not to dilute your message by over marketing peripheral services. Yet at the same time if your existing customers desire a similar service

Improve Your Staffing Agencies Brand Identity

It is vitally important to create a brand identity for your medical staffing agency in order to compete with larger agencies.

How to Brand a Small Business

Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination.

The Importance of Image in Business Communications

In the business world, image is everything. What happens if a business website is full of distracting images, out of date information, and copy that is full of spelling and grammatical errors? How do you establish trust with your customers? Through your words.

Consider Branding

A brand sets you apart from your competition. Your brand can send multiple signals to people who then make judgements on you consciously and subliminally about you, your product or service. This then forms a basis of opinion. This instinctive process is what makes your brand so powerful. The key is to tap into what gives the customer the right reaction when presented with your brand.

Creating Brand Awareness through Effective Brand Names & Symbols

This article will provide brief overview about the concept, advantages and use of effective branding to create brand awareness among consumers.

The Name Game: Part 2

This article is the second in a series of three that addresses best practices in corporate naming.