Synchronizing Fashion and Philosophy

An open letter to my colleagues and fashion followers. We hear you!

What's in a Company Name?

You can hardly influence the development of your child by selecting whatever name... When talking about business however there is only one option; The name you choose will -– as a cultural element -– influence your business. How do companies handle this issue after a merger? Some examples from the Dutch Stock Exchange.

Starbucks: The Modern Day Coffee Phenom

Starbucks is a modern coffee mecca-empire that seems to be on the lips of every corporate yuppie in America. And this is not by coincidence, it's by design. Why has Starbucks been such a great example of corporate branding success?

Web Marketing and Traditional Advertising are more Effective with Proper Branding

Which is better? ~ Direct mail campaigns versus Email campaigns ~ Print/billboard ads versus Web banner ads ~ Broadcast/radio commercials versus Podcasts/Webcasts ~ Newspaper/magazine ads versus electronic newsletters/Blogs

Profit By Investing in Your Brand Account

In the Music Biz, marketing makes the difference between artist and musicians succeeding or failing. There are a few marketing key terms that you should know to be able to market your music successfully. This article deals with the first and most important marketing technique - branding.

Case Study; Brand Name Myth #133

Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money.

Corporate Logos

Logos are symbols or patterns that are generally used to represent companies or brands. Logo is derived from the Greek word logos, which means word. In modern times, logos represent images of a company or a product brand.

Thoughts On Corporate Identity

Potential customers unfamiliar with a business will be affected by and respond to its Corporate Identity. Existing customers will likewise be affected by Identity but not necessarily in the same manner or in a similar timeframe. Nonetheless the reactions of both groups can be a make or break situation for an enterprise.

Font Basics for Branding Your Small Business

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Marketing To Teens & Tweens - The Big Payoff

Should businesses market to teens and tweens? This author says absolutely yes. This article explains why.

Visual Branding Keys To Make Your Business Memorable

Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.

Making A Good Impression With Business Card and Letterhead

Many corporations often neglect the importance of having a good business card and letterhead design. If you're unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool.

Branding a New Service in an Existing Small Business; Case Study

If you run a small business and you have a community following of sorts you have to be careful not to dilute your message by over marketing peripheral services. Yet at the same time if your existing customers desire a similar service

Effective Professional Branding – The Transition From What You Know to Who You Are

Building professional branding which communicates that you are x with y years of experience in industry Z and that you know to do A,B,C.D and have knowledge in E,F , G is boring and won't bring you career and business success. Building professional branding is essential for one's career and business success. Economic changes, globalization, job trends and technology have changed the concept of professional branding and its implementation. The article discusses what is the new authentic professional branding and how to establish and use it for your career and business success.

Hurricanes and Corporate Branding

No businessman takes joy in making money on other peoples misfortune such as a devastating hurricane during the 2005 Atlantic tropical hurricane season. However, a smart business or corporate image program which specializes in branding