U.S Companies Must Quickly Register Their Brand Name

Trademark experts strongly emphasized the responsibility of American businesses to register immediately their names in China in order to avoid becoming the preys of brand squatters. They said that U.S companies, regardless whether they have future plans for expansion in the Asian country or none, need to enlist their names as quickly as possible. This action is necessary in order for them to avoid losing their business name for other local industries in mainland China.

Packaging Yourself

I have been fired/let go three times in the past. None of these transitions were easy at the time, but they all aided in my personal development. Now I'm famous and those who fired me are not. I grew, they did not. How did I go from anonymous to world-renowned leader, entrepreneur and packaging expert extraordinaire? Let me show you my method for packaging myself.

American Inventors Could Use Some Branding Help!

Learn the Importance of the Name Game When Selling Your Idea!

How Koozies Work

Koozies (also known as can coolers) are great to have on a picnic, or when you’re just sitting outside on a hot day. They keep your drinks colder for much longer. Koozies are a great invention, but have you ever stopped and thought about how they work?

Logo Design - Your First Step Towards Business Success

The author successfully explains the importance of having a professional logo design for success of any business. While most businessmen would spend a lot on other accounts, they are often thrifty while getting a logo, but isn't it important to invest in a proper logo that will be the face of your company to the world?

Starbucks: The Modern Day Coffee Phenom

Starbucks is a modern coffee mecca-empire that seems to be on the lips of every corporate yuppie in America. And this is not by coincidence, it's by design. Why has Starbucks been such a great example of corporate branding success?

What day is Brand Freedom Day

We talk about tax freedom day - the day of the year in which the ‘average’ person ceases to work for the British Government and starts to work for him or herself. Modern consumerism is brand brainwashed. People - buy an item because of its brand, when a lower cost one would give the same or better value. - buy from a higher cost channel, where a lower priced one would give the same or better service at a lower price. - buy a higher spec and therefore more expensive article than is needed for the job.

Logo Design

A logo is essentially a visual brand identity of a company. The origins of logos can be traced to the 19th century, when industries added a symbol to represent their companies and to help customers easily identify their products. The trend caught on, and today corporations, services, products, agencies, universities, and colleges all have a specially designed identifying emblem or logo.

Naming and Branding Your Business

You've heard it a million times. Perception is everything. Regardless of whether it's the truth, perception is what rules the world. So when considering your business name, make sure that the perception of that name is what you intend it to be.

Literacy In The United States Is Declining - Is That Good Or Bad?

Clearly, literacy is declining in the United States. Should we try to stop this trend or shrug our shoulders. This article explains the situation.

Case Study; Brand Name Myth #133

Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money.

Designing a Brand for Your Business

Learn how to make your business a big name. The most crucial part of a branding is it will often be the first or only impression that you leave with most of your future clients.

Font Basics for Branding Your Small Business

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Accentuating Your Business Building

If you own or lease a business building and you want to get more traffic and attract people to see your signage it is important to accentuate your business building if at all possible. If you lease a building you may have to look in the lease to see that there are no restrictions on your signage.

A New Brand Does Not Mean A Name Change

If your fiscal goals are not being met it is possible that the problem is not in your ad copy, media mix or sales force but in your brand permissions.