Marketing Brand - Getting to the Heart of the Matter

Increase your marketing value with enthusiasm packed marketing concepts locked into your product brand. Customers recognize value when you present it clearly with your own enthusiastic support of the product you produce.

Two Important Branding Musts

When branding a product or your business it is important that you give your consumers what you have promised them from the beginning. Two branding musts that will ensure success are - one, make a promise for life and two, be consistent in your market. Learn how one company made giant waves in the consumer spending pool.

Where Do I Place My Logo?

We all know how important a logo is for an organization. Now once we have our logo ready, the vital question is how and where to place it?

Minding Your Own Brand - Why Did They Boo Damon and Not Pedro?

You will never find people more loyal, faithful, and passionate about a brand than Red Sox fans. So why don’t most brands induce this level of passion?

Branding Using Joint Ventures

We know that advertising works very much better when you're well branded. You get a much better ROI for marketing and advertising when people recognize you. How do you know how well you're branded?

Branding Your Business - Questions and Answers

What is branding, and why should you do it? How do you brand a company? Why has branding become so important?

Building Your Infrastructure to Sustain Your Service Strategy

How to build an infrastructure in your business to support a customer service strategy. The key elements necessary to ensure your employees deliver.

From Generic to Best Seller- 5 Steps to Changing Your Personal Brand Name

Five Ways to Re-Do your Personal Brand Name within a Company.

Business Branding for the Future

Does business branding play a significant role in your marketing campaign? Again, as in other articles, I like to begin with the philosophy behind the subject matter. This establishes the general feeling behind the need for the same.

Personal Branding - The Foundation Of Massive Success

The concept of using personal branding to spread the word or market a product is one that can be traced back many centuries. During ancient Roman times, leaders were known for decorating money with their faces plastered across the outside of coins. Today, where would KFC be without the Colonel or Wendy's without Dave Thomas' freckle-faced girl? Personal branding has without a doubt become an easily recognizable approach towards marketing a business, product, or service.

Perception Is Reality - Are You A Pink Flamingo?

Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...

Logo Mats Create A Great Impression

A well designed logo mat will have a positive impression on your staff and visitors alike by reinforcing your company branding.

Marketing Your Vision

Marketing your vision is critical to your overall branding to your target market. The vision should be a guiding passionate statement that ties into the core fabric of the company, its products, people and potential clients. There are many examples of strong brand association like Pepsi, McDonalds, GM and Wells Fargo Bank.

Diversify - Diversify - Diversify

Diversifying is no longer a financial term. It can be applied to many avenues. However, it seems so relevant in the fashion world today. Brands are beginning to extend their reach. They are no longer focusing on designing one or two kinds of items. The mission of many brands is to become a lifestyle brand.

Exclusive or Inclusive, Which Jeopardizes the Brand?

It has become a growing trend for high-end famous designers to partner with mass-market retailers. We've seen it with Karl Lagerfeld and H & M, last season's partnership with Viktor & Rolf and H&M, and most recently Proenza Schouler and Target. These partnerships have been very lucrative for both sides. One could even argue that the mass-market retailers might be getting more out of the deal.