Branding Marketing Plan Corporate Branding

Your strategic marketing plan gives the company, and everyone in it, a benchmark to measure all marketing activities against. A well-developed strategic marketing plan not only gives you a structured strategic and tactical outline, but also defines your target audience, messages, goals, and objectives, in a way that allows flexibility.

What Do You Need to Know Before You Design Your Own Logo?

What elements make a successful logo? Here are 10 logo design tips that professionals use.

Brand: Unleash The Power within

Introduction to branding and Internal branding and tips to internalise the brand.

Attention: Entrepreneurs -- Is Your Business Name Working?

During the past decade, I have noticed the prevalence of name changing, as I am sure you have also. Several of the organizations with which I am involved have chosen new and different names that they feel represent them and their missions more descriptively. Companies who were ready for a new start have changed names to reflect a new attitude, direction and/or focus. Some of these changes have made a positive difference, others have just caused confusion.

Franchise Transfers to a Corporation or Limited Liability Company

As a franchisor often one will be presented with relatively simple transactions, which on paper have significance but in reality will not change the franchise relationship between the franchisor and the franchisee.

Maintenance of Required Equipment and Franchise Agreement Clauses

A franchisor must insure that each franchised outlet maintains the equipment used in the business operation. To make sure that the services and products maintain consistency and quality the equipment must also be in top notched working order.

Solopreneur or Small Business Owner? Understand This: You Have No Competition!

No competition?! Is this naive? Wishful thinking? A load of bunk? Not at all. As a coach who has consistently defied conventional wisdom as to what makes a successful coaching practice (NOT built on coaching other coaches!), let me share with you what I have learned along the way and what saves me EVERY SINGLE TIME I start to get overwhelmed or lose my business focus.

Private Label Drinking Water - A Powerful Brand Builder

All firms need to build a strong brand in order to effectively compete. A strong brand distinguishes one firm from another and allows individual messages that express the strength of the company, product and service offerings. A strong brand shows how your offering is different and should clearly express features and benefits that appeal to the marketplace. Those firms that make a clear statement about the strengths of their respective brands generally enjoy greater success in the marketplace.

Brandversation: Creating an Online Branded Experience

The Internet present more challenges and opportunities to develop loyalty through a branded experience.

May is Gold Month: Important Tips for Capitalizing on Gold Month Promotions

Jewelry stores gearing up for ‘May is Gold Month’ promotions get tips on how to best capitalize on promotions for the special event.

American Inventors Could Use Some Branding Help!

Learn the Importance of the Name Game When Selling Your Idea!

How Koozies Work

Koozies (also known as can coolers) are great to have on a picnic, or when you’re just sitting outside on a hot day. They keep your drinks colder for much longer. Koozies are a great invention, but have you ever stopped and thought about how they work?

Ten Tips to Boost Your Personal Brand

Everything you do in life -- from the way you dress to the car you buy -- either builds or diminishes your personal brand. This article offers ten suggestions for building stronger personal brands.

Banks Slogans are Not Bank Brands

Differentiating products and services through advertising is common for many industries. Financial services marketers seem to be having a particularly tough time.

What day is Brand Freedom Day

We talk about tax freedom day - the day of the year in which the ‘average’ person ceases to work for the British Government and starts to work for him or herself. Modern consumerism is brand brainwashed. People - buy an item because of its brand, when a lower cost one would give the same or better value. - buy from a higher cost channel, where a lower priced one would give the same or better service at a lower price. - buy a higher spec and therefore more expensive article than is needed for the job.